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kandi charms

Worth a look55/100

kandi charms shows demand growing +386.6%, but a small market ($72K/yr) keeps it on the watch list.

Market/yr

$72K

Growth (1y)

+386.6%

Products

46

Brands

30

was 40 a year ago

Sellers

34

Price range

$5.81–$32.34

Returns

1.1%

Rating

4.6★

55/100

Worth a look

Scored 55/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
92
×0.30
Competition
71
×0.20
Quality gap
33
×0.10
Returns
92
×0.10

Demand

Weekly Amazon search volume, last 59 weeks — +386.6% year over year.
11K6KSpike '25Prime Day '25Spike '26May '25Jul '25Sep '25Nov '25Jan '26Mar '26May '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

22%FIVEIZERO
  • FIVEIZERO22%
  • MGGFBLEY14%
  • TINKRSTUFF13%
  • KJML DIY4%
  • Augshy4%
  • YuSheng4%
  • Other (24 brands)39%

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them. 30 brands and 34 sellers compete here.

Brands

30 falling

was 40 a year ago

Sellers

34

Top 5 brand share

57%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 46 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Amazing quality”

Color18%

“Colors are amazing”

Value For Money11%

“Good value for price”

Fun/Entertainment Experience5%

“Lots of fun”

Advertised Vs Actual Product5%

“As Advertised”

Size-Overall5%

“I like how theres a different variety of sizes”

Durability4%

“They are durable”

Design-Overall3%

“Amazing detail”

Ease Of Use3%

“Ease of use”

Embellishment/Embroidery Quality3%

“A great amount of em embellishments all really cute fun to work with very satisfied”

What buyers complain about

Advertised Vs Actual Product17%

“Not at all as pictured”

Size-Overall12%

“Second, the size is not what I expected”

Brightness/Shine/Glow8%

“no glow at all”

Quality-Overall7%

“Horrible quality”

Color7%

“is not the colors”

Durability6%

“Not sure of the durability”

Value For Money6%

“I think that I wouldnt purchase it again at that price”

Strength3%

“They break very easily”

Smell1%

“It does have a plastic smell when you open the container”

Defective Material/Parts1%

“had broken pieces”

Top return reasons

  • Size-Overall43%
  • Advertised Vs Actual Product19%
  • Quality-Overall6%
  • Value For Money6%
  • Color5%
  • Defective Material/Parts3%
  • Material Quality2%
  • Functionality-Overall2%
  • Stretchability/Expandability/Elasticity2%
  • Shape/Style1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.