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jumbo fillable ornaments

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Soft demand (-64.0% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 0Conversion 46Competition 0Returns 14Price range 54Avg price 77Brand share 0Review moat 88Quality gap 77

Review moat

Great249.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.65

avg listing price — sweet spot $15–$100

Price range

Good$10.73–$20.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$64K

$64K/yr · 111K searches

Returns

Bad8.7%

return rate — above 6% kills the launch gate

Growth

Bad-64.0%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

6

Top-5 brand share

100%

Open market

0%

  • Super Z Outlet38%
  • Marsrut35%
  • Haawooky27%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$13K30%$19K40%$26K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 21 weeks — -64.0% search growth over the last 90 days.
12575Spike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall42%

“Great quality”

Gifting Purpose33%

“Christmas ornament”

Value For Money17%

“Great value”

Advertised Vs Actual Product8%

“Exactly as advertised”

What buyers complain about

Ease Of Use100%

“Impossible to close”

Top return reasons

Size-Overall65%
Defective Material/Parts14%
Material Quality6%
Value For Money5%
Product Condition2%
Quality-Overall2%
Compatibility-Overall1%
Advertised Vs Actual Product1%
Durability1%
Adhesion/Stickiness1%