journaling kit
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Price range
Good$1.74–$28.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.90avg listing price — sweet spot $15–$100
Review moat
Bad4,249.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 425K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
66 rising
Sellers
88
Top-5 brand share
36%
Open market
60%
- emmoolife14%
- Joyberg6%
- PAPERAGE6%
- Diuhofart5%
- slapaflife5%
- Draupnir4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 93 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Joyberg Scrapbook 80 Pages Scrapbooking Supplies 8 x 8 In junk journal Album Suitable for Album Memory Book Wedding Anniversary Family DIY Craft Projects (Brown)
Joyberg$5.364.7★1,064 rev
emmoolife 348 Pcs Scrapbooking Supplies Kit Vintage Aesthetic Scrapbook Kit for Bullet Junk Journal Stationery A6 Grid Notebook DIY Journaling Supplies Birthday Craft Gift for Teen Girl Women
emmoolife$12.834.6★2,425 rev
Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft
KAIU$17.244.5★44 rev
Draupnir 200pcs Vintage Junk Journal Supplies Scrapbook Supplies Scrapbooking Paper and Stickers Ephemera for Art Aesthetic Journaling Kit Collage(Art)
Draupnir$7.104.6★2,079 rev
slapaflife 450 PCS Vintage Scrapbook Supplies Junk Journal Supplies Scrapbook Supplies Kit Include Flowers for Scrapbooking Planner Craft Supplies
slapaflife$6.234.5★197 rev
Newest
by launch dateJunk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft
KAIU$17.2444 rev
540 PCS Vintage Floral Scrapbook Supplies & Scrapbook Stickers Junk Journal Supplies for Planners Bullet Journaling Retro Crafts and Scrapbooking
underbartliv$7.0528 rev
Junk Journal - 224 Pages Mixed Paper (8 Blank & 8 Lined) Vintage Leather Notebook Journal Butterfly Journal Memory Book for Creative Writing & Art (A5) Ideal for Girls Women
LENWA$14.6112 rev
Junk Journal - 224 Pages Mixed Paper (8 Blank & 8 Lined) Vintage Leather Notebook Journal Butterfly Journal Memory Book for Creative Writing & Art (A5) Ideal for Girls Women
LENWA$16.5412 rev
RISYPISY 48 sheets/555pcs Journaling Stickers Vintage Floral Botanical Scrapbook Sticker Small Transparent Cottage core Waterproof Decals for Planner Bullet Journal Card Making Collage
RISYPISY$9.1283 rev
Trending
90-day click momentum
CATaireen Vintage Junk Journal Ephemera Scrapbooking Supplies Translucent Vellum Paper Stickers Card Making Decal Art Aesthetic for Adults (Ephemera Frame)
CATaireen$7.924.3★
Mzj.Office DIY Journal Kit for Girls Ages 8-12 200+PCS Teen Tween Girl Gifts Trendy Stuff Party Favors for Kids 8-12 Birthday Gift for Girls.
Mzj.Office$19.714.5★
Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft
KAIU$17.244.5★
PAPERAGE Junk Journal & Scrapbook Kit Hardcover Blank Journal Notebook 20 Patterned Papers 8 Sticker Sheets 20 Die-Cut Shapes 2 Washi Tapes & Tape Roller Creative Journaling Supplies - Lavender
PAPERAGE$22.904.6★
540 PCS Vintage Floral Scrapbook Supplies & Scrapbook Stickers Junk Journal Supplies for Planners Bullet Journaling Retro Crafts and Scrapbooking
underbartliv$7.054.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality for the price is fair”
“stick really well”
“Great Deal”
“easy to control”
“Great paper”
“Beautiful color”
“Better Than Expected”
“Great size”
“Beautiful design”
“Gift was happy with it”
What buyers complain about
“Bad adhesive”
“Size too small”
“Extremely low quality”
“Break so easily”
“I do think it's a bit overpriced for what you get”
“Flimsy Paper”
“Didnt work well”
“It isn't super thick”
“Not as advertised”
“Difficult to get to work”