japanese stickers
Skip itPrices mostly outside the sweet spot ($3.77–$14.32) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Review moat
Great110.97avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Market size
Okay$122K$122K/yr · 703K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$8.84avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Price range
Bad$3.77–$14.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
31
Top-5 brand share
50%
Open market
44%
- Tmtains18%
- Generic11%
- generic8%
- JUMOYEEH7%
- SMALLMAKERS6%
- XronSlute6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tmtains 45 Sheets Japanese Sticker Book for Scrapbook Junk Journal Supplies 800+Pcs Heisei Retro Manga Style Korean Stickers for Journaling Planners Aesthetic Japanese Sticker Book for Adults (Memory)
Tmtains$10.064.7★257 rev
Japanese Sticker Book 45 Sheets 800+ Heisei Retro Manga Style Stickers for Scrapbooking Journaling DIY Crafts Gifts & Kawaii or Cute Sticker Book for Adults
generic$8.365.0★22 rev
Japanese Sticker Book 45 Sheets of Romantic Memory Series Manga Style Japanese Stickers for Journaling Scrapbooking
Generic$10.804.8★118 rev
Japanese Manga Style Sticker Book: Heisei Retro Kawaii Stickers for Scrapbooking Journaling - Cute Japan Stationery & Scrapbook Stickers for Adults Notebooks (A-Romantic Memories)
SMALLMAKERS$7.894.9★36 rev
Japanese Retro Sticker Book for Adults 990 PCS Heisei Aesthetic Kawaii Manga Stickers with Tweezers Cute Scrapbook Sticker Book for Journaling Scrapbooking & DIY Crafts Girlhood Aesthetic Set
JUMOYEEH$8.764.8★53 rev
Newest
by launch date
Girls Japanese Retro Sticker Book Y2K Showa Theme - 800+ Cute Old Showa Style Old Items Stickers for DIY Scrapbooking Journaling Handbook Decoration
Callist$7.85256 rev
Japanese Manga Style Sticker Book: Heisei Retro Kawaii Stickers for Scrapbooking Journaling - Cute Japan Stationery & Scrapbook Stickers for Adults Notebooks (A-Romantic Memories)
SMALLMAKERS$7.8936 rev
Japanese Sticker Book for Adults 30 Sheets 990+ Pcs Aesthetic Cute Scrapbook Sticker Book for Journaling & Scrapbooking Hood DIY Crafts Sticker Books for Adults Junk Journal Gifts
SBOQIXFM$9.3020 rev
45 Sheets Japanese Manga Sticker Book 800+ Pcs Heisei Retro Aesthetic Stickers for Journaling Scrapbooking & DIY Crafts Pre-Cut Japanese Sticker Book for Adults Scrapbook & Planner Decoration
JUMOYEEH$8.6653 rev
Dreamcore Sticker Book - 30 Sheets Japanese Retro Sticker Book for Adults & Journaling Scrapbook Sticker Book with Shiny Matte & Glossy Aesthetic Scenery (Dreamcore 1)
Generic$8.7919 rev
Trending
90-day click momentum45 Sheets Japanese Manga Sticker Book 800+ Pcs Heisei Retro Aesthetic Stickers for Journaling Scrapbooking & DIY Crafts Pre-Cut Japanese Sticker Book for Adults Scrapbook & Planner Decoration
JUMOYEEH$8.664.8★
Girls Japanese Retro Sticker Book Y2K Showa Theme - 800+ Cute Old Showa Style Old Items Stickers for DIY Scrapbooking Journaling Handbook Decoration
Callist$7.854.7★
Japanese Sticker Book for Adults 30 Sheets 990+ Pcs Aesthetic Cute Scrapbook Sticker Book for Journaling & Scrapbooking Hood DIY Crafts Sticker Books for Adults Junk Journal Gifts
SBOQIXFM$9.304.9★
Japanese Retro Sticker Book for Adults 990 PCS Heisei Aesthetic Kawaii Manga Stickers with Tweezers Cute Scrapbook Sticker Book for Journaling Scrapbooking & DIY Crafts Girlhood Aesthetic Set
JUMOYEEH$8.764.8★
800+Pcs Japanese Sticker Book for Scrapbook 45 Sheets Y2K Style Korean Stickers for Journaling Aesthetic Japanese Sticker Book for Scrapbooking DIY Crafts Junk Journal (Nebula Tunnel)
Weenkilly$5.824.5★
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — -20.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent variety”
“The adhesive works well”
“In addition to the beautiful designs”
“Fair Price”
“Colors are bright”
“Very Easy To Use”
“it is as advertised”
“seem really durable”
“I think the size is perfect”
“These stickers are so vibrant and fun”
What buyers complain about
“They were larger than I expected”
“the adhesive is not super great”
“although they are quite dense on the page”
“Not waterproof”
“I think it's false advertisement by saying these are Japanese stickers when they show Korean in the photo instead”
“They're also not very high quality stickers”
“not the machine or the prompt that took two seconds to type”
“I should've just bought sticker paper”
“a bit on the expensive side”
“so they might tear with rough handling”