ivory cardstock
Worth a lookShows searches that convert (11.8% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 6% kills the launch gate
Avg price
Great$16.00avg listing price — sweet spot $15–$100
Review moat
Great459avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.88–$24.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Market size
Okay$133K$133K/yr · 71K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
70
Top-5 brand share
77%
Open market
18%
- Aidunmis27%
- Goefun26%
- Neenah9%
- Astrobrights8%
- Sylroal7%
- Nichela5%
- Open — no brand owns it (7 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations
Aidunmis$6.894.6★470 rev
Astrobrights Specialty Parchment Cardstock 8.5 x 11 65 lb/176 gsm Natural (Ivory) 100 Sheets (27427-01)
Astrobrights$13.234.8★559 rev
25 Sheets Cream Cardstock Paper 8.5 x 11 inch 250 GSM/92 lb Off White Card Stock Thick Ivory Cardstock for DIY Cards Printer Scrapbook Cardboard Paper for Crafts
Sylroal$5.884.8★613 rev
24 Sheets Cream Cardstock 8.5 x 11 Off White Paper Goefun Ivory Card Stock Printer Paper for Cards Making Office Printing Certificate
Goefun$8.684.7★1,072 rev
50 Sheets Cream Cardstock 8.5 x 11 Ivory Paper Goefun Off White Card Stock Printer Paper for Cards Making Office Printing Wedding
Goefun$13.324.7★292 rev
Newest
by launch date
160 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Card Stock Bulk Printer Papers Off White Construction Paper Color Card Stock Cover for Scrapbook Printing DIY Cards Making Craft Invitation Menu 180gsm
AIFLYAN$16.60184 rev
Guakicae 32 Sheets Cream Cardstock 8.5 x 11 Off White Paper 80lb Thick Ivory Paper Card Stock for DIY Card Making Wedding Invitations Thank You Cards Business Cards Menus
Guakicae$8.1896 rev
200 Sheets of Cardstock 8.5 x 11 Heavyweight Cover Cream Cardstock Printer Paper 8.5 x 11 190 gsm Ivory Card Stock Paper for Wedding Invitations Elegant Stationery Scrapbooking & DIY Crafts
Nichela$19.3194 rev
40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations
Aidunmis$6.89470 rev
Ivory Cardstock 8.5 x 11 Cream Cardstock 80lb 100 Sheets GIGYES Card Stock Printer Paper Certificate Wedding Invitations Menus Poster DIY Card
GIGYES$22.1355 rev
Trending
90-day click momentum200 Sheets of Cardstock 8.5 x 11 Heavyweight Cover Cream Cardstock Printer Paper 8.5 x 11 190 gsm Ivory Card Stock Paper for Wedding Invitations Elegant Stationery Scrapbooking & DIY Crafts
Nichela$19.314.6★
100 Sheets 65lb Cream Cardstock 8.5 x 11 Printer Off-White Paper for DIY Craft Card Making Premium Card Stock Blank Invitation Paper Greeting Cards 65LB Cover 180 GSM
Weyew$14.614.8★
Guakicae 32 Sheets Cream Cardstock 8.5 x 11 Off White Paper 80lb Thick Ivory Paper Card Stock for DIY Card Making Wedding Invitations Thank You Cards Business Cards Menus
Guakicae$8.184.4★
Ivory Cardstock 8.5 x 11 Cream Cardstock 80lb 100 Sheets GIGYES Card Stock Printer Paper Certificate Wedding Invitations Menus Poster DIY Card
GIGYES$22.134.7★
MOS Off-White Cardstock Paper 8.5 x 11 Inch (110 Sheets) Heavyweight Cream Card Stock for Invitations Menus Certificates Crafting Business Printer Compatible
Marathon Office Supply$19.324.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality cardstock”
“Beautiful paper”
“Exactly what I needed”
“perfect color”
“Great looking - Easy to print on”
“and affordable”
“Worked perfect with laser printer”
“it was the perfect thickness”
“Satisfied with product good construction”
“Nice weight”
What buyers complain about
“I received the wrong color”
“This paper is too thick for a standard printer”
“Paper needs padding like other fragile items”
“Good color however there was a major crack in the paper that goes through most of the stack”
“not the best quality”
“Misleading”
“it's not a perfume”
“It not heavyweight at all”
“another HP printer will not”
“Cant use it”