iron oxide powder
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Review moat
Great400.29avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.24–$46.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.07avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 72K searches
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
15
Top-5 brand share
85%
Open market
12%
- Alpha Chemicals33%
- Meng Di30%
- SPACECARE12%
- MYOC5%
- Rolio5%
- ceya2%
- Open — no brand owns it (7 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Iron Oxide - Fe2O3 - Natural - 5 Pounds
Alpha Chemicals$18.324.6★745 rev
Iron Oxide Powder Ultrafine Particle Natural Industrial Material Suitable for Construction Coatings Ceramics Concrete Coloring and Many Other Applications 5 Ounces Red
Meng Di$9.954.4★86 rev
SPACECARE Magnetic Sand Iron Powder Filings Magnetic Power for Magnet Education and School Projects Storage (12 Ounces) with Shaker Lid 1 Pack Iron Oxide Powder Shavings for Science
SPACECARE$9.804.6★2,889 rev
Meng Di Iron Oxide Powder Ultrafine Particle Natural Industrial Material Suitable for Construction Coatings Ceramics Concrete Coloring 5 Ounces Brown
Meng Di$9.884.4★86 rev
Black Iron Oxide - Fe3O4 - Natural - 5 Pounds
Alpha Chemicals$19.294.6★674 rev
Newest
by launch date
Ceya Iron Oxide Powder 5.3oz/150g Brown Iron Oxide Pigment Powder for Pottery Paint Coatings Epoxy Resins Welding Refrigerator Magnet Soap Dye Slime Making Concrete Color Pigment Mosaics Terrazzo
ceya$8.185 rev
Rolio Red Iron Oxide Powder 3.5 Oz (100g) Resealable Bag - Vibrant Color Pigment for Epoxy Resin Soap Making Cosmetics Cement Pottery Mortar Grout Plaster Tile Terracotta Paint and More
Rolio$7.93111 rev
8 oz Red Iron Oxide Powder - Concrete Pigment & Cement Dye for Grout Stucco Mortar Wood Epoxy Flooring & DIY Watercolor Inorganic Colorant
AOSWTLIF$8.8240 rev
Iron Oxide Powder (16 Ounce / 454 grams) Cosmetic Grade Colorant for Soap Makeup Lip Balm & DIY Skincare Non-Toxic Skin Safe High-Pigment Mineral Pigment by Talsen Chemicals
Talsen Chemicals$19.9812 rev
Iron Oxide Powder Ultrafine Particle Natural Industrial Material Suitable for Construction Coatings Ceramics Concrete Coloring and Many Other Applications 5 Ounces Red
Meng Di$9.9586 rev
Trending
90-day click momentumCeya Iron Oxide Powder 5.3oz/150g Brown Iron Oxide Pigment Powder for Pottery Paint Coatings Epoxy Resins Welding Refrigerator Magnet Soap Dye Slime Making Concrete Color Pigment Mosaics Terrazzo
ceya$8.184.2★
8 oz Red Iron Oxide Powder - Concrete Pigment & Cement Dye for Grout Stucco Mortar Wood Epoxy Flooring & DIY Watercolor Inorganic Colorant
AOSWTLIF$8.824.7★
GOODTAKE Concrete Pigment Black Iron Oxide Pigment Powder Concrete Cement Dye Color Pigment for Pastel Tile Paint Concrete Cement Mortar Grout (Black 4 oz)
GOODTAKE$8.794.4★
Iron Oxide Powder (16 Ounce / 454 grams) Cosmetic Grade Colorant for Soap Makeup Lip Balm & DIY Skincare Non-Toxic Skin Safe High-Pigment Mineral Pigment by Talsen Chemicals
Talsen Chemicals$19.984.6★
Rolio Red Iron Oxide Powder 3.5 Oz (100g) Resealable Bag - Vibrant Color Pigment for Epoxy Resin Soap Making Cosmetics Cement Pottery Mortar Grout Plaster Tile Terracotta Paint and More
Rolio$7.934.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for magnetic experiments”
“Its exactly as advertised”
“Excellent product”
“the colors turned out to be exactly what I was looking for”
“with a nice fine powder texture”
“They are strong”
“Works well”
“Easy for children to use c with less waste”
“Good quality iron oxide”
“Underneath that paint is absolutely beautiful terracotta”
What buyers complain about
“Brown is more like a brick red”
“Do NOT trust anything from this supplier”
“This is Miss advertised and doesnt work”
“I expected it to be magnetic”
“this humble little bag of iron oxide powder is about to be part of something much bigger”
“It will stain anything it touches—clothes, tools, your skin, and even your driveway if you aren't careful during the mixing process”