iridescent paint
Worth a lookShows low returns (1.5%), but a small market ($63K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Great$18.61avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good$2.27–$50.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,972.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 111K searches
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
62
Top-5 brand share
62%
Open market
33%
- FolkArt20%
- Artme15%
- Liquitex11%
- ABEIER10%
- XSG6%
- AUREUO6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Artme Iridescent Acrylic Paint Set 20 Chameleon Colors in 2 oz/60ml Bottles Color-shifting Acrylic Paint Perfect for Artists Beginners on Canvas Rocks Wood Fabric Ceramic
Artme$21.074.7★1,045 rev
ABEIER Iridescent Acrylic Paint Set of 18 Chameleon Colors 2 oz/60ml Bottles Color-shifting Non-Toxic High Viscosity Blendable Paints on Rocks Crafts Canvas Wood Fabric Ceramic & Stone
ABEIER$20.164.6★2,759 rev
24 Color Iridescent Acrylic Paint 60mL - Superior Coverage Blendable Fast Drying Versatile Craft Paint for Canvas Wood Rock Fabric & Holiday Decor
XSG$25.954.6★67 rev
FolkArt Dragonfly Glaze Premium Acrylic Topcoat Paint Full Spectrum 44380
FolkArt$5.594.2★1,338 rev
Liquitex BASICS Acrylic Paint 118ml (4-oz) Tube Iridescent White
Liquitex$5.574.8★39,623 rev
Newest
by launch date
AUREUO Iridescent Acrylic Paint 8 Colors x 0.71 Fl Oz / 21ml Pearlescent Acrylic Paint Set Glitter Paint for Canvas Rocks Wood Fabric Ceramic - Art Paints for Painting
AUREUO$13.80647 rev
24 Color Iridescent Acrylic Paint 60mL - Superior Coverage Blendable Fast Drying Versatile Craft Paint for Canvas Wood Rock Fabric & Holiday Decor
XSG$25.9567 rev
AUREUO Galaxy Glitter Acrylic Paint Set - 8 Twinkle Iridescent Colors 0.71 Fl Oz / 21ml Tubes Sparkling Art Paints for Holiday Crafts Decor Non Toxic Art Supplies for DIY Projects Gifts for Artists
AUREUO$13.79647 rev
Smallbudi 20 Colors Iridescent Acrylic Paint 8.45oz/250ml Large Bulk Metallic Acrylic Paint Color Shifting Non-Toxic Art Painting Supplies on Multi Surface Canvas Fabric Rock Craft with Color Wheel
Smallbudi$49.4947 rev
ARTME Iridescent Acrylic Paint Set 20 Chameleon Colors in 8.45 oz/250ml Bottles Large Bulk Color-shifting Acrylic Paint Perfect for Artists Beginners on Canvas Rocks Wood Fabric with Paint Knife
Artme$47.641,045 rev
Trending
90-day click momentumFolkArt Dragonfly Glaze Premium Acrylic Topcoat Paint Full Spectrum 44380
FolkArt$5.594.2★
Liquitex BASICS Iridescent Medium 250ml (8.4oz) Tube
Liquitex$5.014.7★
24 Color Iridescent Acrylic Paint 60mL - Superior Coverage Blendable Fast Drying Versatile Craft Paint for Canvas Wood Rock Fabric & Holiday Decor
XSG$25.954.6★
AUREUO Galaxy Glitter Acrylic Paint Set - 8 Twinkle Iridescent Colors 0.71 Fl Oz / 21ml Tubes Sparkling Art Paints for Holiday Crafts Decor Non Toxic Art Supplies for DIY Projects Gifts for Artists
AUREUO$13.794.5★
Pouring Masters Violet Interference Pearl Special Effects Acrylic Pouring Paint - Premium 8-Ounce Pre-Mixed Fluid Acrylic Paint - Fluid Art Supplies for Canvas Wood Paper Tile & Rocks
U.S. Art Supply$14.914.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Variety of colors”
“Good quality, easy to use, colors are vibrant, seem to be pretty durable, good value for the money”
“Love the sparkle”
“Paints on smoothly”
“Great value”
“As Advertised”
“Great markers that are easy to use”
“Easy to use”
“Good paint”
“Easy clean up”
What buyers complain about
“Very muted colors”
“looked like some paint was missing”
“Looks nothing like the photo”
“Goes on very thin”
“Poor coverage and the 1mm fine tip is not very fine at all”
“Poor assortment of colors”
“not so much metalic”
“However, they do not last”
“Resold USED product.”
“Substandard quality”