invitation paper
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good$14.21avg listing price — sweet spot $15–$100
Price range
Good$5.09–$27.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,321.68avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 146K searches
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
49
Top-5 brand share
58%
Open market
37%
- Prudiut21%
- Goefun13%
- Geosar10%
- SUMERX8%
- Joyberg7%
- Aidunmis6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 66 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Geosar 200 Sheet Linen Cardstock Invitation Cardstock Heavyweight Printer Paper 92lb 250gsm Index Cards for Printer Cover Postcards Blank Flash Note Greeting (5 x 7 in Beige)
Geosar$25.274.7★254 rev
100 Pieces 5 x 7 White Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 74lb Cover 200 GSM/White
SUMERX$7.274.6★794 rev
White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)
Joyberg$6.044.7★2,746 rev
50 Pack 5x7 Cardstock Paper 80lb White Cardstock Thick Paper Heavyweight Cardstocks for Printer Postcards Wedding Invitation Thankyou Cards
Prudiut$6.834.7★407 rev
50 Sheets Deckled Edge Paper 4 x 6inch 160 GSM Handmade Paper Rough/Textured Watercolor Paper for Wedding Invitations Cards Crafts
Prudiut$8.684.7★341 rev
Newest
by launch date
Silunkia 500 Sheets Cream Cardstock 5 Assorted Size Ivory Paper 200gsm/75lb Thick Off White Card Stock for DIY Cards Business Cards Wedding Invitations Scrapbooking Certificates
Silunkia$27.0434 rev
Silunkia 100 Sheets Cream Cardstock 5 Assorted Size Ivory Paper 200gsm/75lb Thick Off White Card Stock for DIY Cards Making Business Cards Invitations Scrapbooking Menus Anniversary
Silunkia$9.1134 rev
Deckled Edge Paper 5 x 7 inch Watercolor Paper Wedding Invitation Kit
Prudiut$19.4910 rev
Cream Cardstock 110lb Heavy Weight Cardstock Goefun 50 Sheets Ivory Card Stock Thick Paper for Printing Diploma Invitations Menus DIY Card(300 GSM)
Goefun$18.11196 rev
120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick Ivory Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
Anscher$22.1713 rev
Trending
90-day click momentumDeckled Edge Paper 5 x 7 inch Watercolor Paper Wedding Invitation Kit
Prudiut$19.494.5★
120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick Ivory Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
Anscher$22.173.8★
White Cardstock 5x7 100 Pack Heavyweight 74lb / 200GSM Cardstock Paper Blank Card Stock for Printer Invitations Greeting Cards Postcards Wedding Invitations DIY Crafts
Viloth$5.224.7★
Silunkia 500 Sheets Cream Cardstock 5 Assorted Size Ivory Paper 200gsm/75lb Thick Off White Card Stock for DIY Cards Business Cards Wedding Invitations Scrapbooking Certificates
Silunkia$27.044.8★
Cream Cardstock 110lb Heavy Weight Cardstock Goefun 50 Sheets Ivory Card Stock Thick Paper for Printing Diploma Invitations Menus DIY Card(300 GSM)
Goefun$18.114.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“Beautiful paper”
“Great Value”
“As advertised”
“Colors are vibrant”
“the prints came out beautifully”
“Good thickness”
“The size is accurate”
“Beautiful paper”
“Convenient”
What buyers complain about
“Not as thick as i thought”
“Paper is thin”
“Not white”
“Description is incorrect”
“is a bit hard to see regular print on”
“its a little shorter”
“Lousy product”
“heavier than I wanted”
“This one doesn't feed correctly”
“Thin”