Skip to content
60

ink pad

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 88Growth 18Conversion 87Competition 61Returns 93Price range 56Avg price 28Brand share 66Review moat 37Quality gap 48

Returns

Great1.1%

return rate — above 6% kills the launch gate

Market size

Great$1.6M

$1.6M/yr · 1.7M searches

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.91–$29.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,754.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.37

avg listing price — sweet spot $15–$100

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

121

Top-5 brand share

66%

Open market

28%

  • Avery18%
  • Lsushine16%
  • MERDTTES12%
  • Hoiny10%
  • MaxMark9%
  • NIUBIER6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$63K8%$126K12%$189K16%$253K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.
45K35KBlack Friday '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“Colors are beautiful”

Value For Money11%

“Good value for money”

Quality-Overall9%

“Excellent Product”

Size-Overall7%

“The size is practical”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product5%

“As described”

Ease Of Cleaning4%

“Easy To Clean”

Print Quality3%

“Excellent for hand printing”

Ink Refill3%

“These are really great ink pads”

Cartridge/Ink Quality3%

“Good ink quality and great value”

What buyers complain about

Moist/Dry13%

“Dried out”

Size-Overall9%

“Too small”

Color8%

“Wrong color”

Dry/Empty Ink7%

“Almost dry”

Quality-Overall5%

“Not great quality”

Ease Of Use4%

“hard to use”

Ease Of Cleaning4%

“It is really difficult to wash this stuff off”

Print Quality3%

“The handprints barely showed up”

Leak-Proof2%

“Some were leaking”

Functionality-Overall2%

“Did not work for me”

Top return reasons

Size-Overall32%
Color13%
Ink Refill11%
Advertised Vs Actual Product7%
Value For Money5%
Functionality-Overall5%
Dry/Empty Ink4%
Moist/Dry4%
Quality-Overall2%
Print Quality2%