india ink
Skip itSoft demand (-14.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great$7.45–$50.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.49avg listing price — sweet spot $15–$100
Review moat
Okay1,941.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$217K$217K/yr · 132K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
61
Top-5 brand share
88%
Open market
9%
- Speedball44%
- Higgins17%
- Dr. Ph. Martin's13%
- Handy Art8%
- Winsor & Newton6%
- New York Central3%
- Open — no brand owns it (4 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Speedball Super Black India Ink 2-Ounce
Speedball$9.564.6★5,480 rev
Speedball - 3378 Super Black India Ink 1 Pint - 404696
Speedball$23.164.6★1,410 rev
Higgins Black India Pigmented Drawing Ink - for Artists and Students - 1 oz. Glass Bottle (HIG44201)
Higgins$7.494.6★197 rev
Winsor & Newton Specialty Ink Black 14ml Bottle
Winsor & Newton$8.324.6★15,105 rev
Handy Art Black Velvet Waterproof India Ink 4 ounce
Handy Art$10.054.5★99 rev
Newest
by launch dateHiggins Black India Pigmented Drawing Ink - for Artists and Students - 1 oz. Glass Bottle (HIG44201)
Higgins$7.49197 rev
Flmouce 250ml Black Sumi Ink Chinese Brush Calligraphy Ink (8.45oz)
Flmouce$11.25154 rev
SEAMEW 100 ML/3.5 OZ Calligraphy and Sumi Liquid Ink - Versatile Elegance for Chinese Traditional Art Works and Japanese Brush Art
SEAMEW$7.45163 rev
New York Central India Ink 16oz Bottle - Make an Impact with Matte Black India Ink Perfect for Artists Calligraphy Illustrations & More!
New York Central$30.07138 rev
Sax Black India Ink 1 Quart Black
Sax$16.6319 rev
Trending
90-day click momentumSEAMEW 100 ML/3.5 OZ Calligraphy and Sumi Liquid Ink - Versatile Elegance for Chinese Traditional Art Works and Japanese Brush Art
SEAMEW$7.454.4★
Higgins Black Eternal Ink 2.5 Oz Bottle (44041)
Higgins$8.324.4★
Speedball - 3378 Super Black India Ink 1 Pint - 404696
Speedball$23.164.6★
Handy Art Black Velvet Waterproof India Ink 4 ounce
Handy Art$10.054.5★
Dr. Ph. Martins Bombay India Ink 0.5 oz Set of 12 (Set 1)
Dr. Ph. Martin's$34.684.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality”
“It's a nice, rich black, and it's refreshingly priced for the value”
“Good quality ink”
“Amazing value”
“Dark and easy to water down”
“Great ink,”
“Works well”
“easy to use”
“And as advertised”
“It doesnt make a mess, its cheap, and easy to use”
What buyers complain about
“Definitely not water proof”
“spilled all over me”
“Poor quality control”
“To small”
“Dries grey, not black”
“so my dress is stained now”
“Smells terrible”
“Dries grey, not black”
“The description says that once dried it is insoluble in water. THIS ISN’T true.”
“not the way is does not flow”