illo sketchbook
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,198.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.13–$19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$45K$45K/yr · 89K searches
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
27
Top-5 brand share
92%
Open market
5%
- ILLO SKETCHBOOK FAIR & SQUARE45%
- Prudiut24%
- ALKALO11%
- VANRTTO10%
- Moleskine3%
- Ohuhu3%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
illo Sketchbook 8 x 8 Square Hardcover Sketch Book (112lb/180gsm) Heavyweight Paper Ribbon Marker Back Pocket Lays Flat Minimal Bleed Vegan for Artists & Beginners
ILLO SKETCHBOOK FAIR & SQUARE$18.034.8★6,648 rev
ALKALO Square Sketchbook for Drawing 120 Pages Sketch Book 122LB/180GSM Thick Paper Mixed Media Sketchbook for Charcoal Pencil Inks Pen Colored Pencil Acrylic Marker Oil Pastel
ALKALO$15.674.7★589 rev
Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)
Prudiut$9.354.3★244 rev
Hardcover Sketch Book 110lb/180GSM Sketchbook for Drawing Painting 160 Pages/80 Sheets Square Sketch Pad 88 in Drawing Book Art Supplies for Teens Adults Artists
Prudiut$14.244.5★67 rev
Vanrtto Hardcover Sketch Book Square Mixed Media Sketchbook 8x8 Inch
VANRTTO$16.154.6★491 rev
Newest
by launch dateHardcover Sketch Book 110lb/180GSM Sketchbook for Drawing Painting 160 Pages/80 Sheets Square Sketch Pad 88 in Drawing Book Art Supplies for Teens Adults Artists
Prudiut$14.2467 rev
50 Sheets Hardcover Marker Paper Pad 7.5x8.5in Alcohol Marker Paper Sketch Pad 73lb/120gsm Heavyweight Spiral Sketch Book Painting Coloring Drawing Paper for Beginners Artists Ideal Gift
Prudiut$6.13190 rev
Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)
Prudiut$9.35244 rev
50 Sheets Marker Paper Pad 7.67.6 Inch Bleedproof Art Sketch Pad 73lb/120gsm Drawing Paper Spiral Sketch Book Alcohol Marker Paper Painting Coloring Paper for Beginners Artists Ideal Gift
Prudiut$6.98558 rev
Beechmore Books Square Mixed Media Sketchbook - 8x8 Professional Art Journal 160 GSM / 98 lb Ivory Paper Perforated Pages Vegan Leather Hardcover Lay-Flat Design for Drawing & Doodling
BEECHMORE BOOKS$19.851,310 rev
Trending
90-day click momentumBeechmore Books Square Mixed Media Sketchbook - 8x8 Professional Art Journal 160 GSM / 98 lb Ivory Paper Perforated Pages Vegan Leather Hardcover Lay-Flat Design for Drawing & Doodling
BEECHMORE BOOKS$19.854.7★
50 Sheets Hardcover Marker Paper Pad 7.5x8.5in Alcohol Marker Paper Sketch Pad 73lb/120gsm Heavyweight Spiral Sketch Book Painting Coloring Drawing Paper for Beginners Artists Ideal Gift
Prudiut$6.134.4★
Hardcover Sketch Book 110lb/180GSM Sketchbook for Drawing Painting 160 Pages/80 Sheets Square Sketch Pad 88 in Drawing Book Art Supplies for Teens Adults Artists
Prudiut$14.244.5★
50 Sheets Marker Paper Pad 7.67.6 Inch Bleedproof Art Sketch Pad 73lb/120gsm Drawing Paper Spiral Sketch Book Alcohol Marker Paper Painting Coloring Paper for Beginners Artists Ideal Gift
Prudiut$6.984.6★
Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)
Prudiut$9.354.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Good size”
“Perfect for Sketching”
“Very affordable,”
“As advertised”
“The paper is thick enough for sketches, writing, or whatever you want”
“Durable”
“Love the color”
“it was a well-received gift at a good price”
“Perforated for easy removal”
What buyers complain about
“Not durable”
“Each page was thick”
“Could have had better quality control”
“with one huge caveat: the paper quality for the softcover is way worse than the hardcover”
“It didnt absorb well”
“I havent even dared to try with watercolors though”
“But small size”
“make it super inconvenient to use”
“Perforated pages are mentioned in the description of the product but I didnt see it”
“it is just not compatible”