illit not cute anymore
Skip itSoft demand (-57.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible8.93avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Incredible$28.88avg listing price — sweet spot $15–$100
Price range
Great$9.95–$60.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 79K searches
Growth
Bad-57.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4
Sellers
11
Top-5 brand share
100%
Open market
0%
- Generic78%
- KPOP HEAVEN18%
- Koread2%
- blcchidsuit2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![ILLIT NOT CUTE ANYMORE 1st Single Album [NOT CUTE Ver.] Photobook + CD + 2 Photocard + ID Photo Set + Sugar Packet Sticker](https://m.media-amazon.com/images/I/41zDpbZx5fL.jpg)
ILLIT NOT CUTE ANYMORE 1st Single Album [NOT CUTE Ver.] Photobook + CD + 2 Photocard + ID Photo Set + Sugar Packet Sticker
Generic$27.764.9★19 rev
![ILLIT NOT CUTE ANYMORE 1st Single Album [NOT MY NAME Ver.] Photobook + CD + 2 Photocard + ID Photo Set + Unit Photobook](https://m.media-amazon.com/images/I/51Ekn4WbJ5L.jpg)
ILLIT NOT CUTE ANYMORE 1st Single Album [NOT MY NAME Ver.] Photobook + CD + 2 Photocard + ID Photo Set + Unit Photobook
Generic$26.435.0★16 rev
![ILLIT 1st Single Album [NOT CUTE ANYMORE] Photobook Version (NOT CUTE)](https://m.media-amazon.com/images/I/31AWrZIdvrL.jpg)
ILLIT 1st Single Album [NOT CUTE ANYMORE] Photobook Version (NOT CUTE)
Generic$30.764.9★18 rev
ILLIT 1st Single Album NOT CUTE ANYMORE (NOT MY NAME)
Generic$30.215.0★14 rev
 + 3 Extra Photocards Set](https://m.media-amazon.com/images/I/319PuXjczUL.jpg)
ILLIT [NOT CUTE ANYMORE 1st Single Album](Little Mimi Ver.) + 3 Extra Photocards Set
KPOP HEAVEN$60.135.0★5 rev
Newest
by launch date + 3 Extra Photocards Set](https://m.media-amazon.com/images/I/31DSQWniy6L.jpg)
ILLIT [1st Single Album NOT CUTE ANYMORE](NOT CUTE VER.) + 3 Extra Photocards Set
KPOP HEAVEN$32.221 rev
 + 3 Extra Photocards Set](https://m.media-amazon.com/images/I/41qykJ0LBAL.jpg)
ILLIT [1st Single Album NOT CUTE ANYMORE](NOT MY NAME VER.) + 3 Extra Photocards Set
KPOP HEAVEN$30.010 rev
55 Pcs Photocards 1ST SINGLE ALBUM NOT CUTE ANYMORE Merch LOMO Cards
blcchidsuit$9.955 rev
ILLIT [NOT CUTE ANYMORE 1st Single Album](Little Mimi Ver.) + 3 Extra Photocards Set
KPOP HEAVEN$60.135 rev
ILLIT NOT CUTE ANYMORE 1st Single Album [NOT CUTE Ver.] Photobook + CD + 2 Photocard + ID Photo Set + Sugar Packet Sticker
Generic$27.7619 rev
Trending
90-day click momentumILLIT [1st Single Album NOT CUTE ANYMORE](NOT MY NAME VER.) + 3 Extra Photocards Set
KPOP HEAVEN$30.010.0★
ILLIT [1st Single Album NOT CUTE ANYMORE](NOT CUTE VER.) + 3 Extra Photocards Set
KPOP HEAVEN$32.223.0★
55 Pcs Photocards 1ST SINGLE ALBUM NOT CUTE ANYMORE Merch LOMO Cards
blcchidsuit$9.954.7★
ILLIT NOT CUTE ANYMORE 1st Single Album (Photobook - NOT CUTE Ver.)
Koread$30.300.0★
ILLIT [NOT CUTE ANYMORE 1st Single Album](Little Mimi Ver.) + 3 Extra Photocards Set
KPOP HEAVEN$60.135.0★
Demand
Weekly Amazon search volume, last 28 weeks — -57.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“GIFT FOR GRANDAUGHTER- SHE LOVES IT”
“The photo cards were great”
What buyers complain about
“Expensive for reason”
“very small smaller than I thought actually”