horse diamond painting
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Review moat
Great248.82avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.96–$25.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.35avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 186K searches
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
62 falling
Sellers
65
Top-5 brand share
35%
Open market
60%
- WSLWXSHM10%
- askkqtx7%
- SENQAO7%
- Axquilon6%
- GEEHEIY5%
- BOHADIY5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 88 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WSLWXSHM Diamond Painting Kits for Adults Horse Round Full Drill Diamond Art Kits 5D DIY Paint with Diamonds Crafts for Home Wall Decoration Gifts 1216Inch Animal
WSLWXSHM$7.684.5★19 rev
SENQAO Horse Diamond Art Kit for Adults with Frame Art and Crafts for Adults Ages 4-6-8-12 Easy to DIY Diamond Art for Adults and Adult Beginners Home Wall Decoration 7.1x7.1inch
SENQAO$10.414.6★160 rev
askkqtx Horse Diamond Art Kits for Adults Butterfly Sunflowers Diamond Painting Kits for Beginnners DIY 5D Full Drill Crystal Rhinestone Gem Art Craft Kits for Home Wall Decor 12X16 Inch
askkqtx$8.934.6★682 rev
GEEHEIY Horses Diamond Art Kits for Adults 5D Horse Diamond Painting Kits for Beginner DIY Flower Lover Gem Art Dots for Adults Perfect for Home Wall Decor 12x16 Inch
GEEHEIY$7.914.8★365 rev
Yomiie Large Diamond Art Kits for Adults Horse Animals Diamond Painting Art Sunset Landscape Full Round Drill Kits Embroidery Rhinestone Diamond Crystal Craft Canvas Home Wall Decor 31.5x11.81 inch
Yomiie$10.794.4★202 rev
Newest
by launch date
WSLWXSHM Pearl Diamond Painting Kits for Adults Horse 5D Special Shape Diamond Art Kits for Beginners Crystal Rhinestones Diamond Painting for Home Wall Decoration Gift 1216inch/3040cm Animal
WSLWXSHM$11.880 rev
Stalente Diamond Painting Kits for Adults Horse and Cow 5D DIY Diamond Art Kits for Beginners Round Full Drill Diamond Painting for Home Wall Decoration Gift 1212inch Animal
Stalente$9.000 rev
xackcme Horse Diamond Painting Kits for Adults - Girl Diamond Art Kits for Adults Round Animal 5D Gem Art Kit for Adult DIY Crafts Kit Gift Home Wall Decor Gifts (16x12 inch)
xackcme$7.73403 rev
Large Diamond Art Kits for Adults Horse Animals Diamond Painting Art Sunset Landscape Full Round Drill Kits Embroidery Rhinestone Diamond Crystal Craft Canvas Home Wall Decor 27.5 X 15.7inch
BOHADIY$9.610 rev
DPDAKIT Horse Diamond Painting Kits for Adults Animal Diamond Art Kits for Adults Beginner 5D DIY Round Full Gem Art Crafts for Home Wall Decor Gift 12x12 inch
DPDAKIT$7.462 rev
Trending
90-day click momentum
AMORARS Horse Diamond Art Kits for Adults - 5D Diamond Painting Kit - Diamond Dot Full Rond Gem Art Beginner DIY Crafts Home Decoration Gifts
AMORARS$3.960.0★
DPDAKIT Horse Diamond Painting Kits for Adults Animal Diamond Art Kits for Adults Beginner 5D DIY Round Full Gem Art Crafts for Home Wall Decor Gift 12x12 inch
DPDAKIT$7.465.0★
xackcme Horse Diamond Painting Kits for Adults - Girl Diamond Art Kits for Adults Round Animal 5D Gem Art Kit for Adult DIY Crafts Kit Gift Home Wall Decor Gifts (16x12 inch)
xackcme$7.734.7★
WSLWXSHM Pearl Diamond Painting Kits for Adults Horse 5D Special Shape Diamond Art Kits for Beginners Crystal Rhinestones Diamond Painting for Home Wall Decoration Gift 1216inch/3040cm Animal
WSLWXSHM$11.880.0★
ICYANART Horse Diamond Art Kits for Kids with Frame Kids Diamond Art Painting Kit for Ages 6-8-12 Art and Crafts for Adult Beginners Girls Boys for Gifts Home Wall Decor 7x9inch
ICYANART$11.304.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“FUN”
“Well made, comes with everything”
“Perfect for gift giving”
“Ease of Use. Beginner Friendly”
“The picture was spot on”
“The design is attractive”
“Nice for being cheap”
“Great size”
“I would 100% recommend this painting”
What buyers complain about
“the pieces are tiny”
“So Im unable to finish the pic :”
“The stick was a little lacking on one corner”
“No directions”
“The gel to work for the beads don't stick to the magnet”
“This came in wet like soap on it I am so mad it was a mess”
“was unable to give it as a gift due to the spilt beads”
“It did not replicate the original design at all”
“My only complaint is the finger cushion for the pen”
“Results not as expected”