honey sticks crayons
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$20.72avg listing price — sweet spot $15–$100
Price range
Good$6.96–$35.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,307.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay$155K$155K/yr · 136K searches
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
44
Top-5 brand share
97%
Open market
0%
- Honeysticks57%
- STOCKMAR23%
- Faber-Castell9%
- JUPITEARTH6%
- iCrayon3%
- Generic3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly
Honeysticks$20.884.5★17,810 rev
Honeysticks Jumbo Crayons (8 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 8 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8
Honeysticks$13.764.5★2,658 rev
Stockmar Beeswax Stick Crayons Set of 16 Artist-Grade Drawing Media Non-Toxic Beeswax Crayons for Art Projects Crafting Walforf Art Supplies Creative Drawing Includes Storage Tin
STOCKMAR$32.464.2★284 rev
Honeysticks Super Jumbo Crayons (6 Pack) - 100% Pure Beeswax Non Toxic Crayons for Toddlers 1-3 Extra Large Crayon Size Easy to Hold and Use Unbreakable Toddler Crayon Eco-Friendly
Honeysticks$18.034.6★3,346 rev
Faber-Castell Beeswax Crayons in Durable Storage Case: Non-Toxic Jumbo Triangle Crayons Travel-Friendly Toddler Art Supplies for Kids (Ages 3+) (12 Count)
Faber-Castell$6.964.6★1,936 rev
Newest
by launch date
Soy & Beeswax Crayons for Toddlers 12 Colors Non-Toxic Natural Crayons Chunky Easy-Grip Design for Little Hands Unbreakable Baby Art Supplies
iCrayon$12.47100 rev
JUPITEARTH Beeswax Crayons for Toddlers 13 12 Non-Toxic Silky Crayons Jumbo and Washable Crayon Easy to Hold Safe for Kids Mess-Free Coloring for Preschool Art Supplies Ages 24 48
JUPITEARTH$12.80187 rev
Honeysticks Super Jumbo Crayons (12 Pack) - 100% Pure Beeswax Non Toxic Crayons for Toddlers 1-3 Extra Large Crayon Size Easy to Hold and Use Unbreakable Toddler Crayon Eco-Friendly
Honeysticks$25.923,346 rev
Honeysticks Jumbo Crayons (24 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 24 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8
Honeysticks$25.382,658 rev
Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED
Generic$35.917 rev
Trending
90-day click momentumWaldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED
Generic$35.914.5★
Soy & Beeswax Crayons for Toddlers 12 Colors Non-Toxic Natural Crayons Chunky Easy-Grip Design for Little Hands Unbreakable Baby Art Supplies
iCrayon$12.473.9★
STOCKMAR Beeswax Stick Crayons Set of 12 Assorted Colors in a Sturdy Storage Box Break-Resistant Wax Art Crayons with Natural Beeswax Rich Pigments & Smooth Color Application Made in Germany
STOCKMAR$24.684.4★
JUPITEARTH Beeswax Crayons for Toddlers 13 12 Non-Toxic Silky Crayons Jumbo and Washable Crayon Easy to Hold Safe for Kids Mess-Free Coloring for Preschool Art Supplies Ages 24 48
JUPITEARTH$12.804.6★
Honeysticks Jumbo Crayons (8 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 8 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8
Honeysticks$13.764.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colors”
“The size of the crayons are perfect for littles”
“do not break easily”
“The quality is excellent with dark colors”
“Easy to use”
“They are easy to grip, great size, don't break, and are smooth”
“All their products are worth the price”
“Easy to clean on certain surfaces”
“Great for safety Oh”
“These are so fun”
What buyers complain about
“Dont color well”
“Broke right away”
“unfortunately not worth the price”
“These are too short”
“Apparently the scent of beeswax tricks dogs into thinking these crayons are a living bee colony and my dog stares at them and acts weird”
“Makes a mess”
“They are not as soft as other crayons”
“A couple of them wont even mark when we try to write”
“which then becomes a choking hazard”
“And on Kraft paper. like the big brown walls., the colors dont show up very well”