hole punch shapes
Skip itSoft demand (-37.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Good$12.83avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,392.43avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.20–$24.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$27K$27K/yr · 60K searches
Growth
Bad-37.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 flat
Sellers
31
Top-5 brand share
72%
Open market
22%
- PaperPro30%
- LOVEINUSA14%
- Bostitch11%
- Emraw9%
- MOAMUN7%
- UCEC6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bostitch Office inLIGHT Reduced Effort One-Hole Punch One Unit per Package Assorted Colors No Color Choice (2401)
PaperPro$5.604.6★3,313 rev
LOVEINUSA 10 Pack Multicolored Shape Paper Hole Punch Craft Set for DIY Crafting Scrapbooking Handmade Greeting Cards Photo Albums Mini Cutter Nail and Festival Cards Projects
LOVEINUSA$9.424.0★5,583 rev
Bostitch EZ Squeeze Hole Punch - 3-Pack Single Hole Punch 10 Sheet Capacity Ideal for Kids and Adults Black Red and Blue
Bostitch$16.444.9★76 rev
Emraw Premium Single Hole Paper Punch Cushion Grip Heavy Duty Hole Puncher for Greeting Cards Scrapbook Notebook Puncher Craft Paper Hand Tool Pack of 6
Emraw$14.684.4★1,018 rev
4PCS Mini 1-Hole Paper Hole Punch Handheld Portable Puncher 10 Sheets at One Time Random Color
MOAMUN$10.334.8★140 rev
Newest
by launch date
3 PCS Single Hole Puncher Mini Hole Punch with 6 Sheet Capacity for ID Cards Chipboard Art Project Crafts Easy Punching
Tamaki$6.9038 rev
Bostitch EZ Squeeze Hole Punch - 3-Pack Single Hole Punch 10 Sheet Capacity Ideal for Kids and Adults Black Red and Blue
Bostitch$16.4476 rev
Bostitch Office EZ Squeeze One-Hole Punch 10 Sheet Capacity Lightweight Gray/Blue Pack of 3
Bostitch$11.162,015 rev
Single Hole Punch 1/4 Paper Hole Puncher for Crafts One Hole Puncher with Blue Soft Grip Handle for Kids and Adults Handheld Circle Punch for Paper Crafts in Home Office Classroom
MECHEER$5.203,347 rev
UCEC 3pc Paper Craft Hole Punch Shapes Heart Star Circle Single Hole Punch
UCEC$11.15326 rev
Trending
90-day click momentum3 PCS Single Hole Puncher Mini Hole Punch with 6 Sheet Capacity for ID Cards Chipboard Art Project Crafts Easy Punching
Tamaki$6.904.6★
Chumia 12 Pieces Single Hole Punch Handheld 1/4 Inch Hole Paper Punch with Grip Handles Circle Single Shape Puncher for Craft Paper Greeting Cards Scrapbook Notebook(Multicolor)
Chumia$23.014.4★
Bostitch EZ Squeeze Hole Punch - 3-Pack Single Hole Punch 10 Sheet Capacity Ideal for Kids and Adults Black Red and Blue
Bostitch$16.444.9★
4PCS Mini 1-Hole Paper Hole Punch Handheld Portable Puncher 10 Sheets at One Time Random Color
MOAMUN$10.334.8★
Emraw Premium Single Hole Paper Punch Cushion Grip Heavy Duty Hole Puncher for Greeting Cards Scrapbook Notebook Puncher Craft Paper Hand Tool Pack of 6
Emraw$14.684.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.4% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Use”
“Works smoothly”
“As advertised”
“Great variety”
“Good price”
“comfortable grip”
“nice size,”
“Fun”
“Light weight and easy to handle”
“Cute and compact”
What buyers complain about
“Horrible quality”
“didnt last”
“Not compatible with thick paper”
“the hole is just slightly too small for my needs”
“Doesn't work”
“Fairly flimsy”
“Not easy to use”
“I should have payed more attention to the ad”
“Fairly cheap material”
“Trash metal Trash”