hole punch set
Worth a lookShows a sweet-spot price point ($22.94 avg), but soft demand (-4.9% this quarter) keeps it on the watch list.
Avg price
Incredible$22.94avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 6% kills the launch gate
Market size
Okay$275K$275K/yr · 221K searches
Price range
Good$4.23–$172.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,097.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
86
Top-5 brand share
65%
Open market
32%
- OWDEN25%
- Spurtar11%
- UNCO11%
- NEIKO10%
- TOMMARS8%
- AsonTao3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UNCO- Hollow Leather Hole Punch Set 1mm-10mm 10 pcs Black Carbon Steel Leather Hole Punch Tool
UNCO$6.014.6★55 rev
OWDEN 9 Pieces Hollow Punch Set (1/8-1/2) with A Free Cutting MAT Leather Hole Punch Set
OWDEN$17.444.7★3,468 rev
TOMMARS Hollow Punch Kit with Pin Point Punch Shaft Hole Cutter Set Gasket Punch Tools Gasket Cutter 14 PCS 5mm-35mm 3/16 to 1-3/8
TOMMARS$39.034.4★221 rev
NEIKO 02604A Hole Punch Set | SAE & Metric 3/16 1-3/8 & 5 35mm | 14 Piece Sharp Hollow Hole Punch Kit Gasket Cutting Puncher Foam Cutter & Leather Hole Punches | 6 Interchangeable
NEIKO$34.264.5★1,572 rev
OWDEN 12Piece Leather Hole Punch Set with a Free Cutting mat Leather Tool Hollow Punch Set Round Hole Punch Set for Cutting of Soft Material
OWDEN$18.154.7★1,453 rev
Newest
by launch date
Reywoo Hole Punch Set 14 Pcs Hollow Punch Set 3/16 to 1-3/8(5-35mm) Gasket Punch Set with Pin Point Punch Shaft
Reywoo$34.667 rev
7PCS Hollow Leather Hole Punch Set Maugruy Metal Round Punching Hole Tool 5/6413/64in (25mm) with Anti-Slip Grip for Belts Watch Bands Paper Plastics DIY Repair Tools
Maugruy$4.2533 rev
6 PCS Hollow Leather Punch Set 1.5mm-4mm (1/16-5/32) Carbon Steel Hole Punch Tools for Belts Watch Straps Leather Craft - with Knurled Grip & Size Markings
ALLWIN$5.1012 rev
ReeMoo 14PCS Sharp Hollow Punch Set Gasket Hollow Punch Kit Rubber Hollow Hole Punch Set 3/16 to 1-3/8 for Leather Rubber Plastic Gasket Foam with Handle
ReeMoo$22.2411 rev
MVRPOWER Leather Hole Punch Set 25-Piece Hollow Punch Set with A6 Cutting Mat & Storage Box
MVRPOWER$21.345 rev
Trending
90-day click momentumReywoo Hole Punch Set 14 Pcs Hollow Punch Set 3/16 to 1-3/8(5-35mm) Gasket Punch Set with Pin Point Punch Shaft
Reywoo$34.665.0★
UNCO- Hollow Leather Hole Punch Set 1/8- 3/4 12 pcs Silver Carbon Steel Leather Hole Punch Tool with Storage Bag
UNCO$9.964.6★
UNCO- Hollow Leather Hole Punch Set 2.5mm-10mm 9 pcs Silver Carbon Steel Leather Hole Punch Tool with Storage Bag
UNCO$4.234.4★
UNCO- Hollow Leather Hole Punch Set 1mm-10mm 10 pcs Black Carbon Steel Leather Hole Punch Tool
UNCO$6.014.6★
6 PCS Hollow Leather Punch Set 1.5mm-4mm (1/16-5/32) Carbon Steel Hole Punch Tools for Belts Watch Straps Leather Craft - with Knurled Grip & Size Markings
ALLWIN$5.104.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is excellent”
“It works easily”
“Great deal”
“Better than expected”
“they perform very well for this purpose”
“Very good leather kit”
“Nice and sharp”
“Accurate sizes”
“Durable materials and construction”
“Grip is comfortable”
What buyers complain about
“Disappointed with the quality”
“Too short”
“It broke”
“Bit difficult to use”
“not very impressed with the functionality”
“not sharp”
“most are more expensive”
“Not Detailed Instructions I haven't been able to locate any detailed instructions as advertised”
“Weak”
“Looks used”