hole punch
Worth a lookShows a $2.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.1M$2.1M/yr · 2.6M searches
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Okay$3.95–$25.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,632.04avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.28avg listing price — sweet spot $15–$100
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
102
Top-5 brand share
64%
Open market
31%
- MECHEER19%
- Swingline18%
- Yuioase10%
- Amazon Basics9%
- CNTVO7%
- PaperPro5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Single Hole Punch 1/4 Paper Hole Puncher for Crafts One Hole Puncher with Blue Soft Grip Handle for Kids and Adults Handheld Circle Punch for Paper Crafts in Home Office Classroom
MECHEER$5.204.2★3,347 rev
Swingline 1 Hole Punch 5 Sheet Capacity Hole Puncher Single Hole Paper Punch Chrome (74005)
Swingline$4.834.5★14,465 rev
2 PCS Hole Punch 1/4 Inch Single Hole Puncher with 8-Sheet Capacity Durable One Hole Paper Punch Create Circle Hole Punch for Crafts Gift Tags Tickets & Scrapbooks by YUIOASE
Yuioase$3.954.5★437 rev
Amazon Basics 3 Hole Punch 10 Sheet Capacity Black Easy-Clean Tray
Amazon Basics$9.794.7★11,843 rev
CNTVO Single Hole Punch 2 Pcs 1/4 and 1/8 Hole Puncher with Pink Soft Grip for Home Office and Classroom Handheld Circle Small Hole Paper Punch for Crafts Scrapbooks Tags Tickets
CNTVO$8.934.2★220 rev
Newest
by launch date
BGUP 6 Pack Single Hole Punch 1/4 Paper Hole Puncher with 8-Sheet Capacity for Crafts Handheld Circle Hole Punch for Crafts Tags and Tickets
BGUP$8.3435 rev
ZASZO 2 Pcs Hole Punch 1/4 and 1/8 Hole Puncher with Blue Soft Grip for Crafts Scrapbooks Tags Tickets Handheld Circle Single Hole Punch for Home Office and Classroom
ZASZO$7.9169 rev
Vsvgmoq Single Hole Punch Set 2 Pcs 1/4&1/8 Inch Hole Puncher Single with Soft Grip Handle One Punch with Scrap Container 8 Sheets Capacity Fun Punch for Paper Crafts Scrapbooks Tags Tickets
Vsvgmoq$5.8362 rev
Boszoiu 2 Pcs Single Hole Punch 1/4 and 1/8 Hole Puncher Single with Soft Pink Grip for Home Office Classroom Handheld Small Circle Paper Punch for Crafts Gift Tags Tickets Scrapbooks
Boszoiu$6.0054 rev
CNTVO Single Hole Punch 2 Pcs 1/4 and 1/8 Hole Puncher with Pink Soft Grip for Home Office and Classroom Handheld Circle Small Hole Paper Punch for Crafts Scrapbooks Tags Tickets
CNTVO$8.93220 rev
Trending
90-day click momentumBGUP 6 Pack Single Hole Punch 1/4 Paper Hole Puncher with 8-Sheet Capacity for Crafts Handheld Circle Hole Punch for Crafts Tags and Tickets
BGUP$8.344.7★
ZASZO 2 Pcs Hole Punch 1/4 and 1/8 Hole Puncher with Blue Soft Grip for Crafts Scrapbooks Tags Tickets Handheld Circle Single Hole Punch for Home Office and Classroom
ZASZO$7.914.4★
Vsvgmoq Single Hole Punch Set 2 Pcs 1/4&1/8 Inch Hole Puncher Single with Soft Grip Handle One Punch with Scrap Container 8 Sheets Capacity Fun Punch for Paper Crafts Scrapbooks Tags Tickets
Vsvgmoq$5.834.5★
Boszoiu 2 Pcs Single Hole Punch 1/4 and 1/8 Hole Puncher Single with Soft Pink Grip for Home Office Classroom Handheld Small Circle Paper Punch for Crafts Gift Tags Tickets Scrapbooks
Boszoiu$6.004.5★
Bostitch Office inLIGHT Reduced Effort One-Hole Punch One Unit per Package Assorted Colors No Color Choice (2401)
PaperPro$5.604.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“easy to store”
“As described”
“Works smooth”
“Excellent value”
“It's sturdy”
“Comfortable Grip”
“Feels durable”
“Love the two different sizes”
“The easy-clean tray is also a nice feature that makes cleanup quick and simple”
What buyers complain about
“didnt last”
“Cheap garbage”
“Does not punch thru paper very well”
“It can't”
“Not very strong”
“size is an issue”
“Gap for paper very small”
“Difficult to use”
“It also cost too much”
“No instructions”