Skip to content
47

himi gouache paint set

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 44Growth 22Conversion 40Competition 61Returns 92Price range 87Avg price 95Brand share 0Review moat 60Quality gap 30

Avg price

Incredible$31.69

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Price range

Great$11.00–$53.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,092.71

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$234K

$234K/yr · 232K searches

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Open market

0%

  • HIMI74%
  • Artme14%
  • ABEIER13%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$23K15%$35K20%$47K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“great variety of colors”

Quality-Overall15%

“This gouache set is excellent quality”

Ease Of Use8%

“it's very easy to work with”

Paint Quality7%

“Decent paint for price”

Value For Money6%

“Worth the Price”

Engraving/Paint/Sublimation5%

“Love layering the paint”

Fun/Entertainment Experience4%

“Kids Fun Activity”

Spray/Flow2%

“I gave them a very generous spraying with this stuff”

Suitability Beginner2%

“It's easy to use, affordable, and great for beginners”

Gifting Purpose2%

“Gift”

What buyers complain about

Paint Quality22%

“the paint leaked all over the place”

Color12%

“Missing Colors”

Ease Of Use7%

“which can be difficult”

Durability6%

“I could tell right away that this hard plastic will not last”

Ease Of Cleaning4%

“Not easy to clean that”

Adhesion/Stickiness3%

“The paint is very sticky, almost tacky”

Size-Overall3%

“Only thing, I wish I'd bought the bigger one”

Texture/Consistency-Overall3%

“The consistency of this gouache is inconsistent across the palette”

Value For Money2%

“Not worth the money”

Quality-Overall2%

“Questionable quality”

Top return reasons

Paint Quality25%
Size-Overall15%
Color13%
Value For Money8%
Quality-Overall5%
Advertised Vs Actual Product5%
Weight Heavy4%
Defective Material/Parts3%
Ease Of Use3%
Product Condition3%