hello kitty craft
Skip itSoft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Review moat
Great458.74avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Price range
Okay$7.28–$18.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 205K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
19
Top-5 brand share
63%
Open market
30%
- Sretoul22%
- PERFECTSIGHT15%
- JAKI10%
- JYLMOOD8%
- YALKIN8%
- YSUNETER7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JAKI Diamond Art Painting Kits for Adults-Diamond Art for Adults Full Drill Diamond Art Kits for Gift Home Wall Decor(12x12inch)
JAKI$10.574.6★5,829 rev
Sretoul Cartoon Diamond Art Kits for Kids with Frame - Kid Diamond Art Painting Kit Cartoon Cute Gem Arts for Kids Ages 4 6 8 12 Easy DIY Crystal Gem Kits for Children Girls Boys Gifts (7x7 inch)
Sretoul$10.264.8★78 rev
Sretoul 4 Pack Cartoon Diamond Art Kits for Kids - Kid Diamond Art Painting Kit Cartoon Cute Gem Arts for Kids Ages 4 6 8 12 DIY Crystal Gem Kits for Children Girls Boys Gifts (6x6 inch)
Sretoul$15.364.9★71 rev
JYLMOOD Cartoon Diamond Painting Kits for Adults 5D Kits for Beginner DIY Full Drill Diamond Rhinestone with Tools Accessories for Home Wall Decor Christmas 12x16inch
JYLMOOD$8.214.8★19 rev
YSUNETER Diamond Painting Kits for Kids Beginner - 4 Pack DIY 5D Full Drill Diamond Art Kits for Children Cute Animals Round Crystal Rhinestone Gem Art Crafts Home Wall Art Decor 5.9 x 5.9 Inches
YSUNETER$15.654.7★254 rev
Newest
by launch date
Diamond Art Kits for Kids - 4 Pack Diamond Art Painting Kits - Arts and Crafts for Kids Ages 8-12 - Dimond Art Mosaic - Craft Kits for Girls - GEM Art for Year Old Girl Boys Gifts Adults Art Supplies
JaCraftNe$10.732 rev
CYNART Cute Diamond Art Kits for Adults Beginners 5D Diamond Painting Kits Crafts for Teens DIY Gem Arts and Crafts for Girls Gift 12x16 Inch
CYNART$9.2310 rev
Sretoul 48 Pcs Cartoon Diamond Art Stickers Kits for Kids - Diamond Art Painting Sticker Cute Characters DIY Mosaic Kits for Kids Gift Decor for Water Bottle Notebook Decoration
Sretoul$11.1314 rev
eimivrc Diamond Art Kits for Adults Cartoon Diamond Art Kits for Kids DIY Full Drill Diamond Art Painting Kits for Adults Gem Art and Crafts for Home Wall Decor(12x12 inch)
eimivrc$9.94234 rev
eimivrc Diamond Art Kits for Adults Cartoon Diamond Art Kits for Kids DIY Full Drill Diamond Art Painting Kits for Adults for Home Wall Decor(12x12 inch)
eimivrc$9.76234 rev
Trending
90-day click momentumCYNART Cute Diamond Art Kits for Adults Beginners 5D Diamond Painting Kits Crafts for Teens DIY Gem Arts and Crafts for Girls Gift 12x16 Inch
CYNART$9.234.6★
Sretoul 48 Pcs Cartoon Diamond Art Stickers Kits for Kids - Diamond Art Painting Sticker Cute Characters DIY Mosaic Kits for Kids Gift Decor for Water Bottle Notebook Decoration
Sretoul$11.134.6★
FFPTBNYX 27Pcs Diamond Art Kits for Beginners Cute DIY Diamond Arts Mosaic Kits & Stickers & Keychains.Arts and Crafts for Beginners Gem Art As Ideal Gifts
FFPTBNYX$10.084.8★
Diamond Art Kits for Kids - 4 Pack Diamond Art Painting Kits - Arts and Crafts for Kids Ages 8-12 - Dimond Art Mosaic - Craft Kits for Girls - GEM Art for Year Old Girl Boys Gifts Adults Art Supplies
JaCraftNe$10.734.6★
eimivrc Diamond Art Kits for Adults Cartoon Diamond Art Kits for Kids DIY Full Drill Diamond Art Painting Kits for Adults for Home Wall Decor(12x12 inch)
eimivrc$9.764.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“So much fun”
“it was a gift”
“the colors are vibrant”
“it is very easy”
“Beautiful, Relaxing & High-Quality Diamond Art”
“Worth the price”
“Item as described”
“My 5 year old granddaughter had fun putting it together all by herself”
“Great size”
“Great designs”
What buyers complain about
“Didnt look like the picture”
“Quality is very cheap”
“Dont buy as a gift”
“the adhesive on the canvas may dry out”
“No instructions”
“was way big”
“some of the drills were inconsistent”
“No way to store away”
“you have no way to store them away if you have to stop what youre doing or clean up”
“Its very flimsy and opens easy”