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55

heavy body acrylic paint

Worth a look

Shows a sweet-spot price point ($30.57 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 54Growth 23Conversion 35Competition 86Returns 91Price range 88Avg price 95Brand share 52Review moat 24Quality gap 19

Avg price

Incredible$30.57

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 6% kills the launch gate

Price range

Great$8.26–$89.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great29%

top-5 click share — an open shelf

Market size

Good$357K

$357K/yr · 423K searches

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,967.74

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

58

Top-5 brand share

74%

Open market

21%

  • Liquitex22%
  • MEEDEN21%
  • Winsor & Newton16%
  • ARTEZA8%
  • Mont Marte6%
  • --5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7K4%$14K6%$21K8%$29K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 68 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“Great assortment of colors”

Quality-Overall13%

“The quality seems consistent”

Paint Quality13%

“Great quality paint”

Value For Money10%

“Great Value”

Engraving/Paint/Sublimation5%

“Great paint for making posters”

Ease Of Use3%

“Easy to use”

Gifting Purpose2%

“Christmas gift”

Thickness2%

“It is a good thick paint”

Coverage1%

“Covers well”

Texture/Consistency-Overall1%

“I like just a bit of texture”

What buyers complain about

Paint Quality16%

“Paint dries too quick”

Thickness13%

“thick as playdough”

Size-Overall8%

“Small Tubes”

Color8%

“Only thing is their brown isn't a dark brown”

Quality-Overall7%

“for mixing these are complete crap”

Value For Money4%

“Not worth the price”

Weight Heavy3%

“heavy”

Advertised Vs Actual Product2%

“so this product is flat out advertising something it doesn't come with”

Product Condition2%

“Arrived used and empty”

Material Quality2%

“The acrylic is of very poor quality”

Top return reasons

Paint Quality34%
Value For Money15%
Color14%
Size-Overall11%
Advertised Vs Actual Product7%
Quality-Overall4%
Functionality-Overall2%
Product Condition1%
Material Quality1%
Display Colors1%