heat press mat
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Good$13.42avg listing price — sweet spot $15–$100
Price range
Good$6.92–$26.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$203K$203K/yr · 170K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,331.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
30
Top-5 brand share
80%
Open market
14%
- Cricut32%
- ecraft16%
- REALIKE13%
- WORKLION12%
- VCHOMY7%
- ReArt6%
- Open — no brand owns it (5 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Cricut EasyPress Mat Protective Heat-Resistant Mat for Heat Press Machines and HTV and Iron On Projects [12 x 12] (2004475)](https://m.media-amazon.com/images/I/41FNKJcKcfL.jpg)
Cricut EasyPress Mat Protective Heat-Resistant Mat for Heat Press Machines and HTV and Iron On Projects [12 x 12] (2004475)
Cricut$10.194.8★22,901 rev
REALIKE Heat Press Mat Compatible with Cricut Easy Press 2/Cricut Easy Press(12X12 inch) Easy Press Mat for HTV Craft Vinyl Ironing Insulation Transfer Projects
REALIKE$8.464.8★6,735 rev
WORKLION Heat Press Mat 11x13: Double-Sided Heat-Resistant Materials Protective Resistant Mat Compatible with Cricut Easypress/Easypress 2 & HTV Craft Vinyl Ironing Insulation Transfer Projects
WORKLION$7.724.8★1,958 rev
Heat Press Mat for Cricut Easypress: Ecraft (11 x 13 inch) Double-Sided Heating Ironing Mats for Craft Insulation Transfer HTV VinylHeat Press Machine T Shirts
ecraft$8.194.8★1,999 rev
Heat Press Mat for Cricut Easypress: Ecraft 13 x 17 Double-Sided Heating Ironing Mats for Craft Insulation Transfer HTV Vinyl
ecraft$14.904.8★1,999 rev
Newest
by launch date
Cricut EasyPress Mat + Heat-Resistant Pressing Sheet 12 in x 16 in
Cricut$16.4884 rev
VCHOMY Heat Press Mat Double Sided12 x 12 with 5 Tshirt Guide Rulers for Cricut Easypress Ironing Pad for DIY Sublimation HTV Vinyl Transfer
VCHOMY$9.8094 rev
WRINGKIT 2 Pack Silicone Heat Press Mat 15 x 12 Inch Washable Heat Press Pad Double Sided 0.34 Inch Thick Transfer Sheet for Vinyl Ironing Insulation Transfer Crafting T Shirt Iron Red
WRINGKIT$20.1858 rev
Heat Press Mat - 15x15 Inch Heat Resistant Insulation Silicone Pad for Heat Press Vinyl HTV Transfer Ironing
VCHOMY$15.70176 rev
HTVRONT Heat Press Mat Compatible with Cricut Cutting Machine Heat Press Pad 15x15 for Craft Vinyl Ironing Insulation Transfer Double Sides Applicable Heat Mat for Heat Press Machines
HTVRONT$19.251,959 rev
Trending
90-day click momentumCricut EasyPress Mat + Heat-Resistant Pressing Sheet 12 in x 16 in
Cricut$16.484.7★
Heat Press Mat - 15x15 Inch Heat Resistant Insulation Silicone Pad for Heat Press Vinyl HTV Transfer Ironing
VCHOMY$15.704.7★
Selizo 4 Pack Teflon Sheet for Heat Press Non-Stick Craft Mat Teflon Heat Transfer Press Sheet for T Shirt Press Machine (12 x 16)
selizo$6.924.7★
HTVRONT Heat Press Mat Compatible with Cricut Cutting Machine 11.5x11.5 Heat Press Pad for Craft Vinyl Ironing Insulation Transfer Double Sided Applicable Mat
HTVRONT$8.984.7★
Heat Press Mat for Cricut Easypress: Ecraft (11 x 13 inch) Double-Sided Heating Ironing Mats for Craft Insulation Transfer HTV VinylHeat Press Machine T Shirts
ecraft$8.194.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good mat”
“As advertised”
“Perfect fit”
“Works well with my heat press”
“Great deal”
“Easy to use”
“Very functional”
“The backing is thick and works great, much better than a towel”
“it is durable”
“Pros: heat resistant, reusable, non-stick surface, protects projects and heat press, easy to clean”
What buyers complain about
“Live that they were very big”
“1 star is too high”
“TERRIBLE Smell”
“Too thin”
“It has no structure or shape”
“They are not stain resistant”
“its hard to justify the price”
“It was a little slippery on my surface”
“Then the teflon sheet looks pretty bad”
“Nothing worked”