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heart washi tape

Skip it47/100

a small market ($14K/yr) — heart washi tape doesn't clear our bar today.

Market/yr

$14K

Growth (1y)

+233.4%

Products

19

Brands

17

was 10 a year ago

Sellers

25

Price range

$5.61–$11.42

Returns

0.5%

Rating

4.5★

47/100

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Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
80
×0.30
Competition
44
×0.20
Quality gap
41
×0.10
Returns
96
×0.10

Demand

Weekly Amazon search volume, last 102 weeks — +233.4% year over year.
10K5KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb · busiest ÷ quietest = 30.6×

Competition

22%YUBBAEX
  • YUBBAEX22%
  • Czoynife16%
  • WANDOUJIA11%
  • FYSUIMU10%
  • NatSumeBasics6%
  • FTTELK5%
  • Other (11 brands)32%

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them. 17 brands and 25 sellers compete here.

Brands

17 rising

was 10 a year ago

Sellers

25

Top 5 brand share

63%

#ProductBrandPriceRatingReviewsClick shareTrend
11Mr. Pen$6.844.7★4,9683%falling

Product shelf

All 19 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness19%

“I found it to adhere fairly well”

Color13%

“True to color”

Quality-Overall12%

“Good quality”

Design-Overall11%

“Cute designs”

Value For Money11%

“Good Value”

Advertised Vs Actual Product7%

“As Advertised”

Ease Of Use5%

“are easy to use”

Size-Overall4%

“Good choice of sizes”

Collectibles2%

“Perfect addition to my collection”

Durability2%

“are very durable”

What buyers complain about

Adhesion/Stickiness24%

“Needs a better adhesive”

Thickness9%

“that the rolls were thicker- I think theyre over priced given the quantity”

Color8%

“Not as colorful as it shows in the picture”

Size-Overall6%

“Not wide in width”

Durability4%

“that is not very durable”

Quality-Overall4%

“cheaper than dollar store quality”

Ease Of Use3%

“It will take me some time to get through all of these”

Value For Money3%

“Not worth it”

Ease Of Cleaning3%

“Doesn't remove clean”

Design-Overall3%

“The design on the tape is upside down”

Top return reasons

  • Size-Overall22%
  • Adhesion/Stickiness19%
  • Value For Money17%
  • Advertised Vs Actual Product14%
  • Thin7%
  • Color7%
  • Tear Resistance3%
  • Quality-Overall3%
  • Defective Material/Parts2%
  • Functionality-Overall1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.