heart stickers
Worth a lookShows low returns (1.1%), but soft demand (-91.4% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Great381.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Good$679K$679K/yr · 1.6M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.41avg listing price — sweet spot $15–$100
Growth
Bad-91.4%90-day search growth — must beat 0% to launch
Price range
Bad$3.38–$11.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
52
Top-5 brand share
49%
Open market
45%
- KYYYYWS15%
- Anwyll12%
- EgretLFsail10%
- TownStix6%
- Hebayy6%
- Imeepa6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 63 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KYYYYWS 1800pcs 0.5inch Holographic Heart Stickers Rainbow
KYYYYWS$5.884.8★137 rev
4000 PCS Small Heart Stickers for Kids 1/2 Tiny Mini Sticker 20 Colors 18 Sheets Love Shape Stickers for Party Favors Gift Packaging Envelopes Decorating Scrapbooking
EgretLFsail$6.694.8★256 rev
500Pcs Red Heart Stickers 1 Valentines Day Love Shape Labels Self-Adhesive Heart Stickers for Mothers Day Envelopes Wedding Crafting Scrapbooking Gift Award Charts (Red)
Imeepa$5.864.8★301 rev
Anwyll Heart Stickers - 500Pcs 1Inch Valentines Day Heart Stickers Glitter Colored Heart Shape Sticker for Reward Classroom Self Adhesive Love Incentive Sticker for Envelope Seal Card Birthday Wedding
Anwyll$5.604.7★411 rev
KYYYYWS 1800pcs 0.5inch Holographic Heart Stickers Red
KYYYYWS$5.914.8★137 rev
Newest
by launch date
1800 Holographic Rainbow Heart StickersShimmering Laser-Cut Heart StickersThe Perfect Choice for Valentines Day Gift DecorationsAlso Ideal for Reward ChartsTeacher Reward Stickers
Ootge$4.11146 rev
KYYYYWS Holographic Heart Stickers 600PCS 1.5 Inch Red Glitter
KYYYYWS$5.7911 rev
2500 Pcs Heart Stickers 0.6 Inch Glitter Colored Stickers for Kids Rewards Classroom Self Adhesive Small Sticker for Envelope Seal Birthday Wedding Teachers Kids Reward Scrapbooking
EgretLFsail$6.9051 rev
YSHIHE Heart Stickers 4050 Pieces 1/2 Inch Mini Colorful Stickers for Kids Party Favors Decorating
YSHIHE$6.8941 rev
280 Pcs Foam Heart Stickers Self Adhesive Valentines Day Heart Stickers for DIY Scrapbooks Greeting Cards Arts Craft Supplies Wedding Birthday Holiday Party Decor
mufanyu$6.0421 rev
Trending
90-day click momentum
Anwyll 3000Pcs Heart Stickers - 1/2Inch Mini Heart Stickers Holographic Love Sticker Self Adhesive Happy Valentines Day Sticker for Scrapbooking Planner Calendar Envelope Crafts (Colorful)
Anwyll$4.744.5★
1800 Holographic Rainbow Heart StickersShimmering Laser-Cut Heart StickersThe Perfect Choice for Valentines Day Gift DecorationsAlso Ideal for Reward ChartsTeacher Reward Stickers
Ootge$4.114.7★
WANGHENG Holographic Heart Stickers 500Pcs 1.5 inch Valentines Glitter Red Heart Stickers for Valentines Day Mothers Day Wedding Anniversaries Reward
WANGHENG$4.145.0★
50 PCS Cartoon Watercolor Heart Stickers Bulk for Teachers Waterproof Stickers Pack for Teens Adults Teacher Gift Vinyl Decals for Laptop Water Bottle Journaling Phone case (Watercolor)
LQFMAY$3.384.9★
280 Pcs Glitter Foam Stickers Colorful Foam Stars and Hearts Self-Adhesive Stickers for DIY Scrapbooks Greeting Cards Arts Craft Supplies Christmas Birthday Holiday Party Decor
mufanyu$3.774.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -91.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 22.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“stick well”
“Decent quality”
“vibrant colors”
“Great Value”
“Fun for kids”
“Good size”
“as advertised”
“Easy to use”
“the designs are cute”
“They sparkle”
What buyers complain about
“Didn't stick to plastic”
“They were a little bit bigger than what I thought”
“with no quality control”
“Colors are a little dull”
“a bit difficult”
“incorrect description”
“Not bright”
“not really fun enough for their school parties”
“Not super thick”
“Very flimsy if they do release”