heart stencil
Skip itSoft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great229.56avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 6% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.66avg listing price — sweet spot $15–$100
Price range
Bad$4.94–$16.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$22K$22K/yr · 72K searches
Growth
Bad-65.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
18
Top-5 brand share
66%
Open market
29%
- krastmon29%
- Teling12%
- Yazhiji10%
- Daomong9%
- Boqon7%
- CZONG4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heart Stencil 8 PCS Different Size Heart Stencils Hearts Template Stencil Large Stencil for Spray Painting Painting Template for Fabric Walls Arts Pape
krastmon$4.944.6★337 rev
Teling 14 Pieces Large Stencil for Painting on Wood Plastic 5 Point Template Paint Stencils for Fabric Walls Arts Paper Home Decoration(Heart)
Teling$7.434.6★834 rev
12 PCS Love Heart Stencils for Painting - Different Size Love red Heart Reusable Valentines Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$7.104.6★438 rev
Large Heart Stencil 8 Pcs Valentines Day Heart Stencils Reusable Plastic Stencils for Painting on Wood Wall Fabric Paper Greeting Card Home Decor DIY Crafts
Daomong$6.934.5★73 rev
16 Pieces Heart Stencils for Crafts Reusable Mixed Media Geometric Stencils for Painting on Canvas Scrapbook Paper Fabric Pillows Card Making (16 Heart)
Boqon$13.374.6★298 rev
Newest
by launch date12 PCS Love Heart Stencils for Painting - Different Size Love red Heart Reusable Valentines Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$7.10438 rev
22 Pcs Heart Stencils Set Valentines Stencil Mixed Size Heart Love Templates Reusable Plastic Templates for Painting on Wall Wood Pillow and Fabric for DIY Crafts and Home Decor
Anmrept$10.4925 rev
22 Pcs Heart Stencils for Crafts Reusable 6x6 in Valentine Stencils for Painting on Wood/Wall/Canvas Romantic Heart Templates Love Stencil Drawing Spraying Template for DIY Cards Home Decors Arts
Buaszay$9.53372 rev
16Pcs Heart Stencils for Drawing Large to Small Different Sizes Heart Templates for Painting on Wood Reusable Plastic Spray Paint Stencil Hearts Drawing Tool for Walls Arts Paper Home School
APLZGMG$6.787 rev
8 Pieces Different Size Heart Stencils Template Stencil Large Heart Stencil for Spray Painting Painting Template for Fabric Walls Arts Paper
CZONG$6.0143 rev
Trending
90-day click momentum12 PCS Love Heart Stencils for Painting - Different Size Love red Heart Reusable Valentines Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$7.104.6★
5PCS Heart Stencil Reusable Heart Stencil Template Plastic Stencils for Painting on Wood Drawings Woodburning Canvas DIY Decor
LLK$7.294.6★
5PCS Heart Stencil 5 Sizes Heart Love Stencils Painting Template Reusable Plastic Starburst Stencils for Painting on Wood Wall Decor
TYU$7.054.6★
16Pcs Heart Stencils for Drawing Large to Small Different Sizes Heart Templates for Painting on Wood Reusable Plastic Spray Paint Stencil Hearts Drawing Tool for Walls Arts Paper Home School
APLZGMG$6.783.6★
Heart Stencil for Painting - DIY Decorative Paint Stencil for Walls Furniture Crafts & Wood - Reusable Heart Pattern
Zickupy$6.494.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -65.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 4.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Multiple sizes are great”
“Exactly as described”
“Overall good, easy to use”
“Wonderful and easy to use”
“They are sturdy”
“They work great I'm using them for woodworking projects”
“Great for spray painting on any surface”
“The material was heavy enough that I did not need to use a spray glue to hold them in place”
“definitely reusable”
“Great price point”
What buyers complain about
“Thin and floppy”
“dont lay flat and they slip and slide”
“slip and slide”
“Too flimsy”
“Not that easy to use”