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Soft demand (-72.3% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 0Conversion 38Competition 79Returns 78Price range 57Avg price 43Brand share 85Review moat 85Quality gap 42

Brand share

Great50%

top-5 brand share — no brand owns this niche

Review moat

Great305.54

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 6% kills the launch gate

Price range

Good$5.16–$28.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.19

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$24K

$24K/yr · 70K searches

Growth

Bad-72.3%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

61

Top-5 brand share

50%

Open market

47%

  • Supervitae14%
  • GUVSPTI12%
  • ExcelMark10%
  • Veltec9%
  • CRASPIRE5%
  • Whispering Pines Stamped Designs4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7136%$1K9%$2K12%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 50 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -72.3% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 7.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Worth the money”

Quality-Overall14%

“good variety”

Print Quality9%

“Cute stamps”

Ease Of Use8%

“Easy to use”

Size-Overall7%

“Nice size”

Adhesion/Stickiness7%

“I appreciate the fact that comes like a sticker”

Eyeliner Quality5%

“Cute eyeliner”

Durability4%

“Has held up”

Water Resistance3%

“So cute for Halloween, waterproof”

Shape/Style3%

“Fun shapes that you dont have to horribly attempt to hand draw on”

What buyers complain about

Color16%

“The colored pencils did not work well”

Print Quality16%

“Hardly any ink is transferred onto the paper”

Value For Money15%

“Theyre a little pricier, of course,”

Functionality-Overall9%

“The post office will destroy u mail if u use these stamps”

Shape/Style6%

“After my daughter realized the shape wasnt right anymore I started testing it on my hand”

Advertised Vs Actual Product6%

“not like the picture advertised”

Size-Overall4%

“Much smaller than I expected”

Ease Of Use3%

“Difficult to use these”

Cleansing3%

“Seriously, my makeup wipes wont take it off”

Ease Of Cleaning3%

“The stamp is kind of messy”

Top return reasons

Size-Overall27%
Eyeliner Quality14%
Value For Money10%
Advertised Vs Actual Product9%
Color5%
Functionality-Overall5%
Print Quality5%
Moist/Dry3%
Product Condition3%
Quality-Overall2%