heart paper punch
Skip itSoft demand (-73.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good761.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.71–$28.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.69avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 6% kills the launch gate
Market size
Bad$48K$48K/yr · 84K searches
Growth
Bad-73.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
23
Top-5 brand share
59%
Open market
36%
- VSREI18%
- LOVEINUSA18%
- HKKYO12%
- MYARTOOL6%
- krastmon6%
- Craftelier5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VSREI Heart Hole Punch Paper Punches HeartPunches for Paper Crafts Hole PuncherHeart HeartShaped Hole Punch 1 inch 5/8 inch 3/8 inch Heart Hole Punches Set (Random Color)
VSREI$11.544.5★1,086 rev
LOVEINUSA Pink Heart Shape Hole Punch 3PCS Set High Precision Design for Romantic Heart Patterns for Wedding Greeting Cards Scrapbooking DIY Albums Handmade Scrapbook Papers Puncher
LOVEINUSA$11.864.5★517 rev
Heart Hole Punch Paper Punches HeartPunches for Paper Crafts Heart Puncher Hole PuncherHeart Shaped Hole Punch 1 inchHeart Paper Punch 5/8 inch HeartHolePuncher 3/8 inch Hole Punches Set
HKKYO$11.804.0★1,210 rev
Heart Shape Hole Handhold Single Paper Punch for Paper and Crafts 1/4 inch Puncher with Pink Soft Thick Silicone Cover
krastmon$7.214.5★374 rev
Craftelier - Heart Punches Set of 3 with Laver Diameters 3/8 5/8 and 1 Suitable for Paper and Cardstock Ideal for Crafts Card Making and Scrapbooking
Craftelier$9.834.5★102 rev
Newest
by launch date
Luomorgo 3 Pcs Heart Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies
Luomorgo$9.2843 rev
Heart Hole Puncher for Crafts Heart Paper Cutter Hearts Paper Punch Hearts Shaped Puncher Craft Punches for Card Making 3/8 in 5/8 in 1 in 1.5 in 2 inch Scrapbooking Punch - 5 Pcs
HKKYO$25.641,210 rev
HAUSTGO 3/8 Inch Heart Punch Heart Shaped Hole Punch for Weddings Scrapbooking Card Making Junk Journaling and Homemade Confetti
HAUSTGO$6.96129 rev
Rongon 3PCS Paper Punches for Crafting Heart Hole Punch for Kids Scrapbook Punch for Photos Paper Puncher Tool for Wedding Day Greeting Card DIY Scrapbooking Albums Arts
Rongon$9.7039 rev
Craftelier - Heart Punches Set of 3 with Laver Diameters 3/8 5/8 and 1 Suitable for Paper and Cardstock Ideal for Crafts Card Making and Scrapbooking
Craftelier$9.83102 rev
Trending
90-day click momentumLuomorgo 3 Pcs Heart Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies
Luomorgo$9.284.0★
Taxutor 1/4 Inch Heart Shaped Hole Punch with Soft-Handled Punchers for Paper
Taxutor$6.714.5★
HAUSTGO 1 Inch Heart Punch Heart Shaped Hole Punch for Weddings Scrapbooking Card Making Junk Journaling and Homemade Confetti
HAUSTGO$9.214.5★
Craftelier - Heart Punches Set of 3 with Laver Diameters 3/8 5/8 and 1 Suitable for Paper and Cardstock Ideal for Crafts Card Making and Scrapbooking
Craftelier$9.834.5★
MyArTool 2 Inch Heart Paper Punch - Press Down to Punch Out a Clean Even Heart Every Time - Perfect for Adding Detail to Gift Tags Greeting Cards and DIY Party Decorations
MYARTOOL$13.764.6★
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -73.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 8.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Its a good size”
“Seemed so well made”
“Easy to use”
“A good purchase for the money”
“I absolutely love this little paper punch”
“Makes a nice quick shape”
“The product arrived as advertised”
“They are sharp”
“Cuts cleanly”
“Durable”
What buyers complain about
“stopped working after one usage”
“Terrible quality”
“does get jammed often”
“The thicker the paper is makes it a bit more challenging to punch out”
“They don't have sufficient lever action or sharpness to effectively cut card stock or even construction paper”
“The problem is it wont cut”
“Slippery”
“Only two of the 3 punchers worked”
“Poorly made”
“This sticks a little from time to time”