heart hole punch
Skip itSoft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good522.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 6% kills the launch gate
Price range
Good$6.12–$28.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.31avg listing price — sweet spot $15–$100
Market size
Okay$150K$150K/yr · 213K searches
Growth
Bad-65.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
28
Top-5 brand share
55%
Open market
40%
- krastmon18%
- LOVEINUSA12%
- VSREI11%
- Yansanido7%
- HKKYO6%
- SOKOSEY5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heart Shape Hole Handhold Single Paper Punch for Paper and Crafts 1/4 inch Puncher with Pink Soft Thick Silicone Cover
krastmon$7.214.5★374 rev
LOVEINUSA Pink Heart Shape Hole Punch 3PCS Set High Precision Design for Romantic Heart Patterns for Wedding Greeting Cards Scrapbooking DIY Albums Handmade Scrapbook Papers Puncher
LOVEINUSA$11.864.5★517 rev
VSREI Heart Hole Punch Paper Punches HeartPunches for Paper Crafts Hole PuncherHeart HeartShaped Hole Punch 1 inch 5/8 inch 3/8 inch Heart Hole Punches Set (Random Color)
VSREI$11.544.5★1,086 rev
1 Pack 6.3 Inch Length 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch Puncher with Pink Soft Thick Leather Cover(Heart 1/4 inch)
Yansanido$7.204.6★2,017 rev
Heart Hole Punch Paper Punches HeartPunches for Paper Crafts Heart Puncher Hole PuncherHeart Shaped Hole Punch 1 inchHeart Paper Punch 5/8 inch HeartHolePuncher 3/8 inch Hole Punches Set
HKKYO$11.804.0★1,210 rev
Newest
by launch date
Heart Shape Single Hole Punch - 1/4 Inch Star Hole Puncher for Crafts 6.3 Inch Handheld Paper Punch with Soft Grip & Paper Scraps Collector for Scrapbooking Card Making Gift Wrapping (Pink Heart)
SGRAMSTORG$7.688 rev
Aacehlh Hole Puncher 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Red Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)
Aacehlh$7.1419 rev
Aacehlh Hole Puncher for Crafts 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Pink Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)
Aacehlh$6.9316 rev
Luomorgo 3 Pcs Heart Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies
Luomorgo$9.2843 rev
Heart Single Hole Punch 1/4 Paper Hole Puncher for Crafts with Pink Soft Grip Handle for DIY Craft Tags Paper in Home Office Classroom (Heart)
YIHUANYIFA$6.3664 rev
Trending
90-day click momentumAacehlh Hole Puncher 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Red Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)
Aacehlh$7.144.8★
Aacehlh Hole Puncher for Crafts 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Pink Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)
Aacehlh$6.934.7★
Heart Shape Single Hole Punch - 1/4 Inch Star Hole Puncher for Crafts 6.3 Inch Handheld Paper Punch with Soft Grip & Paper Scraps Collector for Scrapbooking Card Making Gift Wrapping (Pink Heart)
SGRAMSTORG$7.685.0★
Luomorgo 3 Pcs Heart Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies
Luomorgo$9.284.0★
Murtenze 1 Pack Heart Shaped Handheld Hole Paper Punch 1/4 Metal Single Hole Paper Punch for DIY Craft Paper Scrapbook Puncher with Pink Soft Thick Leather Cover(Heart 1/4 Inch)
Murtenze$6.124.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -65.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 6.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Its a good size”
“Great quality hole puncher”
“Easy to use”
“The shape is accurate”
“Very durable”
“The product arrived as advertised”
“I absolutely love this little paper punch”
“A good purchase for the money”
“Makes nice confetti too”
“Cute detail”
What buyers complain about
“they break easily”
“It stuck alot”
“Mine are hard to punch”
“These are very low quality”
“Im clearly dumb when it comes to measurements/sizing”
“Not the best edges”
“Returned - Did Not Work on Regular Paper”
“Dif shape”
“Design hole punches”
“This sticks a little from time to time”