hb pencils
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible$27.17avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.65–$212.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$194K$194K/yr · 129K searches
Review moat
Bad10,892.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
92
Top-5 brand share
95%
Open market
3%
- Faber-Castell70%
- STAEDTLER13%
- Amazon Basics7%
- Ticonderoga3%
- HAIHAOMUM2%
- Aenir2%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Faber-Castell 9000 Graphite Sketch Pencil Sets Art 8B - 2H set of 12
Faber-Castell$12.954.9★12,410 rev
Faber-Castell Graphite Sketch Pencil Set - 6 Graphite Pencils (2H HB B 2B 4B 6B) Drawing Pencils and Sketching Supplies
Faber-Castell$8.284.8★4,869 rev
STAEDTLER Mars Lumograph HB Graphite Art Drawing Pencil 6 Pencils
STAEDTLER$9.194.8★833 rev
Faber-Castell Pitt Graphite Matte Pencil Set Metal Tin of 8 Graphite Pencils and Sketching Accessories (HB 2B 4B 6B 8B 10B 12B 14B) Pencil Sharpener Eraser and Blending Stump
Faber-Castell$21.844.8★3,650 rev
Faber-Castell - Castell 9000 Art Set Pencil (Pack of 6) Green
Faber-Castell$9.134.8★6,801 rev
Newest
by launch date
Aenir Sketch Pencils for Drawing Drawing Pencils Set of 18 10B4H Graphite Pencil Vinyl Eraser Kneaded Eraser Sharpener Blending Stump Sketch Set for Artists Art Supplies.
Aenir$10.64632 rev
Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White
Amazon Basics$212.7434,230 rev
Aenir Sketch Pencils for Drawing Set of 12 Drawing Pencils for Sketching Medium (6B - 4H) Artist Graphite Pencils Sketch Set for Artists for Sketching Supplies Art Supplies.
Aenir$7.07632 rev
STAEDTLER Norica #2 HB Wood-Cased Pencil Set: 18 Pre-Sharpened Graphite Pencils with 1 Eraser & 1 Sharpener Break-Resistant Lead For Writing & Drawing Blue Ideal for Classroom Home & Office
STAEDTLER$4.92181 rev
Faber-Castell Graphite Pencils Drawing Set | Back to School Art Supplies | 12 Art Pencils for Sketching (4H 3H 2H H F HB B 2B 3B 4B 5B and 6B) Shading Kit
Faber-Castell$14.00217 rev
Trending
90-day click momentumAmazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White
Amazon Basics$212.744.7★
Ticonderoga Wood-Cased Pencils Pre-Sharpened 2 HB Soft Yellow 12 Count
Ticonderoga$3.044.8★
Aenir Sketch Pencils for Drawing Drawing Pencils Set of 18 10B4H Graphite Pencil Vinyl Eraser Kneaded Eraser Sharpener Blending Stump Sketch Set for Artists Art Supplies.
Aenir$10.644.8★
V-Opitos Wood-Cased #2 HB Pencils 50 Pack Bulk Yellow Pencils with Erasers Pre-Sharpened School Classroom Teacher Supplies for Writing Drawing and Sketching
V-Opitos$8.274.8★
Ticonderoga Wood-Cased Pencils Unsharpened #2 HB Soft Black 12 Count
Ticonderoga$2.654.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Affordable price”
“Great Pencils”
“Sharp and easy to sharpen”
“Eraser works great too which is really important for me”
“I love the colors”
“As advertised”
“they do not break easily”
“easy to work with thank you”
“My 10 year old son loves to draw”
What buyers complain about
“Bad quality”
“Not even one pencil sharpened decently, at all, using the standard size pencil sharpener”
“At over $1 a piece, thats unacceptable”
“the eraser is not very good”
“They are fine they do feel a little light colored for the rating”
“Nice pencils, not soft tip”
“I practically tore through a sheet of paper trying to fill in a bubble”
“not that easy to break”
“the cedar doesnt smell as nice as other brands”
“The letter is relatively hard”