harry potter diamond painting
Skip itSoft demand (-10.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Review moat
Great181.17avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.39–$45.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.27avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$94K$94K/yr · 290K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
27
Top-5 brand share
68%
Open market
27%
- LEZHIJIA25%
- EIBEILI14%
- CRAFTHUB12%
- GEMFAMILY11%
- PSCH7%
- Crystal Art5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEZHIJIA Diamond Art Kits for Adults Diamond Painting Kits for Beginner 5D DIY Diamond Dots Full Drill Crafts for Gem Art Dot Art for Adults Home Wall Decor for Teens Boys Girls 12x16 inch
LEZHIJIA$7.874.8★39 rev
Magic Castle Diamond Art Kits for Adults 5D Magic Hat Full Round Drill Diamond Painting Kits for Adults Beginners DIY Diamond Painting Gem Art Kits for Gift Home Wall Decor 12x16inch
EIBEILI$10.714.7★312 rev
GEMFAMILY 5D Diamond Art Painting Kits for Adults Beginner Diamond Painting Kits for Magic Hat Religious Belief Full Round Drill Diamond Dots Gem Art Crafts Kits for Home Decor 13.8x13.8 inch
GEMFAMILY$5.394.6★154 rev
CRAFTHUB Harry Potter Diamond Art Hogwarts Crest Fine Oddities 5D Diamond Painting Kit & Tools with Big Trays & Light Pens Officially Licensed Merchandise 19.7 x 23.6
CRAFTHUB$27.264.5★141 rev
CRAFTHUB Harry Potter Diamond Art Hogwarts Castle 5D Diamond Painting Kit & Tools with Big Trays & Light Pens Officially Licensed Merchandise 19.7 x 23.6
CRAFTHUB$28.454.5★141 rev
Newest
by launch date
Magic Castle and Magic Hat 5D Diamond Art Kits for Adults Beginners - Full Drill Round Rhinestone DIY Gem Art Crafts Paintings Diamond Painting Kits for Home Wall Decor and Gift 12x16Inch
DIYDECORFUN$8.2041 rev
LILEIDECO Diamond Art Kits for Adults Magic Owl Diamond Painting Kits for Beginner Fantasy Book Castle DIY 5D Full Drill Diamond Dots Crafts for Home Wall Decor Gifts 12x16 Inch
LILEIDECO$8.06370 rev
PSCH Diamond Art Painting Kits for Adults Magic Castle Diamond Art Kits for Adults DIY 5D Full Drill Diamond Art Perfect for Relaxation and Home Wall Decor (12x16 inch)
PSCH$9.00580 rev
4 Pack Magic Castle Diamond Art Kits for Adults Beginner DIY Gifts Diamond Painting Kits 5D Diamond Dots Gem Art Crafts with Tools Round Full Drill Funny Crafts for Home Wall Decor&Gift-12x16inch
WUDWL$10.75285 rev
LEZHIJIA Diamond Art Kits for Adults Diamond Painting Kits for Beginner 5D DIY Diamond Dots Full Drill Crafts for Gem Art Dot Art for Adults Home Wall Decor for Teens Boys Girls 12x16 inch
LEZHIJIA$7.8739 rev
Trending
90-day click momentum
DIAMOND ART CLUB Mini Dazzles Harry Potter Fun DIY Diamond Painting Kit for Adults Diamond Art Canvas for Beginners 4 x 6 (Pack of 6)
DIAMOND ART CLUB$18.134.7★
Castle Diamond Art Kits for Adults 5D DIY Diamond Painting Kits for Beginner Diamond Dots Full Drill Crafts for Gem Art Dot Art for Adults Home Wall Decor for Teens Boys Girls 12x16 inch
LEZHIJIA$8.224.8★
PSCH Diamond Art Painting Kits for Adults Magic Castle Diamond Art Kits for Adults DIY 5D Full Drill Diamond Art Perfect for Relaxation and Home Wall Decor (12x16 inch)
PSCH$9.004.7★
LILEIDECO Diamond Art Kits for Adults Magic Owl Diamond Painting Kits for Beginner Fantasy Book Castle DIY 5D Full Drill Diamond Dots Crafts for Home Wall Decor Gifts 12x16 Inch
LILEIDECO$8.064.7★
Magic Castle and Magic Hat 5D Diamond Art Kits for Adults Beginners - Full Drill Round Rhinestone DIY Gem Art Crafts Paintings Diamond Painting Kits for Home Wall Decor and Gift 12x16Inch
DIYDECORFUN$8.204.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great chart”
“Fun project”
“This turned out better than I expected”
“It will make a great gift for my bestie”
“easy to do”
“Worth it”
“Perfect size”
“The colors are beautiful”
“Plenty of sticky with the poured glue”
“shimmering effect once its finished”
What buyers complain about
“Somewhere over size”
“It doesnt look like the pic advertised sadly”
“Diamond Art Club is a little on the expensive side”
“I wish we had gotten at least 1 with some color in it”
“Garbage”
“AND NO WAY TO ASSEMBLE”
“It's very sticky”
“An entire piece is missing”
“Color scheme is off”
“Some diamond paintings dont really pan out”