handmade paper
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but soft demand (-11.0% this quarter) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great431.26avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Price range
Good$5.81–$26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$130K$130K/yr · 368K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
56
Top-5 brand share
53%
Open market
44%
- Prudiut30%
- Diuhofart10%
- COLOANDUS4%
- K Kattone4%
- Goefun4%
- LEATHER VILLAGE4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 73 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50 Sheets Deckled Edge Paper 4 x 6inch 160 GSM Handmade Paper Rough/Textured Watercolor Paper for Wedding Invitations Cards Crafts
Prudiut$8.684.7★341 rev
Prudiut 25 Sheets Cotton Watercolor Paper 300 GSM 4 x 6 inch White Textured Deckled Edge Ideal for Watercolors Wedding Invitations Cards Crafts
Prudiut$8.744.7★559 rev
Linen Textured Cardstock White 100 Sheets 80 lb Cover 8.5 x 11 Inches for Printers Invitation Arts and Craft Scrapbook DIY Projects
COLOANDUS$20.764.8★279 rev
168Pcs Textured Scrapbook Paper Kit - Embossed Rice Decoupage Paper Mixed Media for Scrapbooking Supplies Junk Journaling Cards Making Collage Vintage 6 Pack DIY Decorative Materials Craft Gifts
K Kattone$12.944.5★389 rev
168 Pcs Textured Scrapbook Paper Supplies Vintage Embossed Rice Decoupage Craft Paper forJunk Journal Scrap Book Supplies Cards Making Decorative Collage Art
Prudiut$8.994.3★76 rev
Newest
by launch date
Flartmo 30 Sheets A5 White Textured Scrapbook Paper and Mesh Fabric Mix Scrapbook Supplies for Junk Journaling Scrapbooking Card Making Supplies Decorative Paper for Crafts & Mixed Media Art
Flartmo$13.8412 rev
120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick Ivory Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
Anscher$22.1713 rev
160 Sheets Textured Scrapbook Paper & Mesh Fabric Assorted Set | 10 Mixed Colors | Decorative Paper for Scrapbooking Journaling Planners Card Making Decoupage | 4.72 x 3.14
DOLEEYAE$15.3561 rev
100 Sheets Deckled Edge Paper 5x7 inches 160 GSM Handmade Paper Rough/Textured Watercolor Paper for Wedding Invitations Cards Crafts Mothers Day Gifts for Mom
Prudiut$16.61106 rev
100 Sheets Deckled Edge Paper 4x6 inches 160 GSM Handmade Paper Rough/Textured Watercolor Paper for Wedding Invitations Greeting Cards Handmade Crafts for Beginner Artists
Prudiut$14.48106 rev
Trending
90-day click momentum120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick Ivory Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
Anscher$22.173.8★
Flartmo 30 Sheets A5 White Textured Scrapbook Paper and Mesh Fabric Mix Scrapbook Supplies for Junk Journaling Scrapbooking Card Making Supplies Decorative Paper for Crafts & Mixed Media Art
Flartmo$13.844.9★
50 Sheets Watercolor Paper 8.5 x 11inch 160 GSM Deckled Edge Paper Rough/Textured Handmade Paper for Wedding Invitations Cards Crafts
Prudiut$14.554.7★
Guakicae 32 Sheets Cream Cardstock 8.5 x 11 Off White Paper 80lb Thick Ivory Paper Card Stock for DIY Card Making Wedding Invitations Thank You Cards Business Cards Menus
Guakicae$8.184.4★
50 Sheets Cream Cardstock 8.5 x 11 Ivory Paper Goefun Off White Card Stock Printer Paper for Cards Making Office Printing Wedding
Goefun$13.324.7★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -11.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The aesthetic quality is excellent”
“Super fun vibrant colors and good quality”
“Beautiful paper,”
“Worth it”
“As advertised”
“Great texture”
“The cardstock is thick”
“Good product and prints well”
“Lovely designs”
“The size is great”
What buyers complain about
“Very small”
“It a thick”
“Pictures are deceiving”
“However the 100 packs quality is not great it looks like white card with a texture you can barely see”
“not to mention a lot more expensive”
“was running low on some colors”
“This is not handmade paper”
“not particular for self printing”
“Not sure if I needed a different type of glue”
“a pain to use in the printer”