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halloween silicone beads

Worth a look58/100

halloween silicone beads shows demand growing +477.5%, but a small market ($22K/yr) keeps it on the watch list.

Market/yr

$22K

Growth (1y)

+477.5%

Products

47

Brands

35

was 48 a year ago

Sellers

36

Price range

$5.23–$20.79

Returns

1.5%

Rating

4.7★

58/100

Worth a look

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
98
×0.30
Competition
85
×0.20
Quality gap
20
×0.10
Returns
88
×0.10

Demand

Weekly Amazon search volume, last 90 weeks — +477.5% year over year.
6K3KSpike '25Spike '26Oct '24Jan '25May '25Aug '25Dec '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 60.8×

Competition

9%WOZADU
  • WOZADU9%
  • DNCHGOYA9%
  • WEWAYSMILE8%
  • Sanglow6%
  • Skalamio6%
  • MONSEALYT5%
  • Other (29 brands)58%

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 35 brands and 36 sellers compete here.

Brands

35 falling

was 48 a year ago

Sellers

36

Top 5 brand share

37%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 47 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good quality”

Fun/Entertainment Experience21%

“Super Fun Craft”

Value For Money17%

“Way cheaper than buying them as a specialty item”

Durability11%

“Very durable and easy to use”

Size-Overall7%

“Easy to fit on the beadable pens”

Advertised Vs Actual Product5%

“As described”

Color3%

“Great colors”

Material Quality3%

“These beads have a nice silicone feel so they are easy to use”

Thickness3%

“Thick rubber”

Functionality-Overall2%

“And the pens work great”

What buyers complain about

Top return reasons

  • Size-Overall35%
  • Advertised Vs Actual Product19%
  • Mechanism Issues8%
  • Value For Money8%
  • Display Colors6%
  • Color6%
  • Quality-Overall6%
  • Assembly/Installation4%
  • Ease Of Use2%
  • Unsustainable Design2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.