halloween paper
Worth a lookShows a thin review moat (185 avg reviews), but a small market ($25K/yr) keeps it on the watch list.
Review moat
Great184.6avg incumbent reviews — the moat a new listing must climb
Growth
Great+79.8%90-day search growth — must beat 0% to launch
Returns
Great1.7%return rate — above 6% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Okay$4.57–$24.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 143K searches
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
32
Top-5 brand share
62%
Open market
33%
- Echo Park Paper18%
- ASTARON15%
- YASMEN12%
- Morcheiong9%
- Miss Kate Cuttables9%
- Flonz5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASTARON 90 Sheets Halloween Pattern Paper Set A5 Size 5.5 x 8.2 Decorative Paper for Card Making Craft Scrapbook decoration 10 Styles
ASTARON$5.844.3★737 rev
Echo Park Paper Company Halloween Party Collection Kit Paper Multi 12-x-12-Inch
Echo Park Paper$15.994.8★119 rev
YASMEN Scrapbook Paper Pad - 66 - 24 Sheets Halloween Scrapbooking Supplies Kit - 160gsm Single-Sided Pattern Designer Planner Junk Journal Craft Paper Card Making Supplies
YASMEN$6.544.5★886 rev
Echo Park Paper Company Halloween Magic Collection Kit Paper Multi 12-x-12-Inch
Echo Park Paper$15.034.8★125 rev
YASMEN Double-Sided Scrapbook Paper Pad 12x12 Halloween Designer Paper Pad for Card Making Journals Planner DIY Envelopes Greeting Cards Decorative Art Craft -24 Sheets
YASMEN$9.374.5★886 rev
Newest
by launch date
12 Sheets Gothic Purple Halloween Scrapbook Paper 6 x 6 Dark Vintage Skull Rose Raven Bat Medieval Pattern Craft Paper for Decoupage Journaling Origami Card Making DIY Projects
PIGBIT$6.05102 rev
Reminisce Halloween Scrapbook Collection Kit
Reminisce (REMBC)$4.630 rev
Scrapbook Paper 12x12 Pattern Paper Pack 24 Sheets/24 Designs Double-Sided Decorative Holiday Craft paper for Scrapbooking Card Making DIY Album Origami Junk Journaling (Black 12x12 in)
Colabrili$12.2014 rev
24 Sheets Fall & Halloween Pattern Paper - 11.8 x 11.8In Double-Sided Scrapbook Specialty Paper Ghost Bat Spider Web Pumpkin Leaves Decorative Craft for Card Making Photo Album Journal DIY Craft
Adurself$10.7727 rev
FLONZ Scrapbook Paper (30 patterns 12x12) Harvest Moon Gathering ~ Vintage-style Halloween scenes with skeletons ghosts and pumpkins in textured ink and etching technique
Flonz$19.622 rev
Trending
90-day click momentumReminisce Halloween Scrapbook Collection Kit
Reminisce (REMBC)$4.630.0★
RVlensJoy 120 Sheets Gothic Scrapbooking Paper for Scrapbook Kit Vintage Ephemera for Junk Journals Magic Decoupage Paper for Journaling Supplies Dark Academia Wall Decor Room for Home Decorations
RVlensJoy$9.304.7★
FLONZ Scrapbook Paper (30 patterns 12x12) Pumpkin Cat Coven ~ Halloween-themed illustrations featuring witches black cats and jack-o-lanterns in stylized folk-inspired digital painting
Flonz$20.054.2★
FLONZ Scrapbook Paper (30 patterns 12x12) Harvest Moon Gathering ~ Vintage-style Halloween scenes with skeletons ghosts and pumpkins in textured ink and etching technique
Flonz$19.625.0★
YASMEN Double-Sided Scrapbook Paper Pad 12x12 Halloween Designer Paper Pad for Card Making Journals Planner DIY Envelopes Greeting Cards Decorative Art Craft -24 Sheets
YASMEN$9.374.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +79.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 18.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cute variety”
“I love the different papers”
“Vibrant colors”
“I absolutely love these designs”
“Image quality is beautiful”
“BEAUTIFUL GOTHIC PRINTS- GREAT VALUE”
“Thick & cute”
“These are frame-worthy”
“fun patterns”
“It was a good value”
What buyers complain about
“They do NOT HAVE ADHESIVE BACKS”
“Thin”
“Not worth the money for size”
“Too small”
“Too small- paper very thin - images are not the best quality either”
“My fault for not reading description fully”