halloween cross stitch kits
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 6% kills the launch gate
Review moat
Great169.95avg incumbent reviews — the moat a new listing must climb
Growth
Great+67.3%90-day search growth — must beat 0% to launch
Price range
Good$4.89–$35.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 149K searches
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
61
Top-5 brand share
40%
Open market
54%
- Zhenqing11%
- Armindou9%
- Crafmanoe7%
- KYOQFVN7%
- Fusionara6%
- FONNUY6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 96 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fusionara Halloween Embroidery Kit Halloween Cross Stitch Kit 4 Set Gothic Embroidery Cross Stitch Kits for Beginners Unisex 6 Inch Cross Stitch Needlepoint DIY Craft Kit with Needles (4 Set)
Fusionara$14.884.2★15 rev
KYOQFVN Horror Cross Stitch Stamped Kits for Adults Beginner - Halloween Embroidery Kits - 11 CT Needlepoint Patterns for Home Decor 1414 Inch
KYOQFVN$9.905.0★1 rev
Gothic Halloween Embroidery Starter Kit for Beginners Adults Stamped Cross Stitch Kit Needlepoint Kit for Beginner Adult 3 Embroidery Hoop 3 Set Embroidery Supplies (Attached Teaching Video QR Code)
Armindou$11.204.5★768 rev
Zhenqing 4-Piece Halloween Embroidery Kit for Beginners - Spooky Ghost Witch Hat Black Cat & Cauldron Designs with Pre-Printed 29x29cm Cotton Fabric Hoop Threads & Tools(C0165)
Zhenqing$14.014.5★29 rev
FONNUY Halloween Embroidery Kits for Beginners Skull Pumpkin Spider Web Floral Stamped Cross Stitch Kit for Adults Spooky Season Boho Wall Decor 8 Hoop (Candles)
FONNUY$9.915.0★1 rev
Newest
by launch date
Embroidery Kit 4 Pack Cross Stitch Kits DIY Embroidery Starter Kit for Adults & Beginners DIY Needlepoint Kit with Embroidery Hoop Thread Needle for Craft Lover Birthday Gifts (Halloween-4 Set2)
TPZBWG$10.87120 rev
KYOQFVN Horror Cross Stitch Stamped Kits for Adults Beginner - Halloween Embroidery Kits - 11 CT Needlepoint Patterns for Home Decor 1414 Inch
KYOQFVN$9.901 rev
KYOQFVN Bookshelf Stamped Cross Stitch Kits for Adults Beginners - Halloween Counted Cross Stitch Kits - Halloween Embroidery Kits for Beginners Adults Arts Craft 14x14 inch
KYOQFVN$9.291 rev
Nuberlic Halloween Embroidery Kit for Beginners Adults DIY Needlepoint
Nuberlic$8.33240 rev
The Witchs Poison Cross Stitch Kits for Adults Beginners Halloween Stamped Cross Stitch Kits with Framed Embroidery Kit for Beginners Partial 11CT Cross-Stitch Arts and Crafts for Adults 8x8 inch
VIGEGU$8.970 rev
Trending
90-day click momentum
VIGEGU Ghost Cross Stitch Kits for Adults Beginners Halloween Stamped Cross Stitch Kits with Framed Fall Ghost Pumpkin Embroidery Kit for Beginners Partial 11CT Cross-Stitch Arts and Crafts 8x8 inch
VIGEGU$8.910.0★
Tiwabb Horror Cross Stitch Kits for Adults Beginners Ghost Stamped Cross Stitch Kits with Framed Embroidery Kit for Beginners Halloween Partial 11CT Cross-Stitch Arts and Crafts for Adults 7x7inch
Tiwabb$9.874.3★
Nuberlic Halloween Embroidery Kit for Beginners Adults DIY Needlepoint
Nuberlic$8.334.5★
VIGEGU Scarecrow Cross Stitch Kits for Adults Beginners Fall Stamped Cross Stitch Kits with Framed Autumn Embroidery Kit for Beginners Partial 11CT Cross-Stitch Arts and Crafts for Adults 8x8 inch
VIGEGU$9.040.0★
VIGEGU 8 Pack Horror Cross Stitch Kits for Beginners Halloween Stamped Cross Stitch Kits for Kids Crafts for Girls 8-12 Embroidery Kit 11CT Cross Stitch Kit for Beginners with Frame
VIGEGU$13.234.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +67.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 14.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good instructions”
“Love the design”
“They are my favorite color scheme”
“Easy to use”
“Well made, fun designs”
“Worth the money”
“Great print”
“Cute patterns”
“good quality material”
What buyers complain about
“Instructions are not very good”
“were in the same color which makes it hard to see”
“Overpriced”
“The product image appears to be a digital mockup rather than a photo of an actual stitched sample”
“Pattern is so small you cant see some of the symbols under the back stitching”
“Poor quality”
“the needles too large”
“Very difficult to follow the stamped image”
“cheap material”
“Instructions could be clearer”