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54

halloween crafts for adults

Worth a look

Shows demand growing +278.3% this quarter, but a small market ($22K/yr) keeps it on the watch list.

Market size 5Growth 99Conversion 14Competition 48Returns 79Price range 58Avg price 63Brand share 79Review moat 84Quality gap 33

Growth

Incredible+278.3%

90-day search growth — must beat 0% to launch

Review moat

Great316

avg incumbent reviews — the moat a new listing must climb

Brand share

Great56%

top-5 brand share — no brand owns this niche

Returns

Great1.8%

return rate — above 6% kills the launch gate

Avg price

Good$13.51

avg listing price — sweet spot $15–$100

Price range

Good$8.55–$23.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$22K

$22K/yr · 144K searches

Competition

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

14

Top-5 brand share

56%

Open market

36%

  • Goldwise18%
  • CRASHOT12%
  • SUNNYCLUE10%
  • Chunful8%
  • NEGEKFKX8%
  • Meothan7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$2K15%$3K20%$4K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — +278.3% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26AugSepOctNovDecJanFebMayJunJulAugSepOctNovDecJanMarJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 162.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience28%

“Very fun craft”

Ease Of Use17%

“Easy to use and well”

Material Quality11%

“the ceramics were good quality”

Quality-Overall11%

“Great products”

Size-Overall11%

“Perfect size, great color,”

Shape/Style11%

“they are cute patterns”

Color6%

“The colors are vibrant”

Advertised Vs Actual Product6%

“Exactly what I expected”

What buyers complain about

Size-Overall50%

“would expect it to be bigger for an adult to enjoy”

Design-Overall25%

“My daughter did a few- some weird design choices here”

Assembly/Installation25%

“Didnt realize I had to assemble myself”

Top return reasons

Advertised Vs Actual Product24%
Size-Overall21%
Defective Material/Parts19%
Magnetic Strength/Adsorption17%
Material Quality8%
Add-Ons/Attachments3%
Adhesion/Stickiness3%
Moist/Dry3%
Instructions/User Manual/Troubleshooting3%