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halloween charms

Skip it49/100

a small market ($52K/yr) — halloween charms doesn't clear our bar today.

Market/yr

$52K

Growth (1y)

+345.7%

Products

32

Brands

22

was 46 a year ago

Sellers

25

Price range

$3.98–$24.16

Returns

1.8%

Rating

4.7★

49/100

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Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
89
×0.30
Competition
58
×0.20
Quality gap
20
×0.10
Returns
85
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +345.7% year over year.
31K16KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 21.0×

Competition

23%WOCRAFT
  • WOCRAFT23%
  • HTZNHXT9%
  • Hicarer9%
  • Acejoz8%
  • SANNIX7%
  • Anjulery6%
  • Other (16 brands)39%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 22 brands and 25 sellers compete here.

Brands

22 falling

was 46 a year ago

Sellers

25

Top 5 brand share

55%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 32 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Excellent quality and so cute for Halloween bracelets”

Advertised Vs Actual Product22%

“just what we needed”

Value For Money10%

“Great value for the price”

Gifting Purpose9%

“great gift recipient loved it”

Design-Overall5%

“Very cute designs”

Color3%

“Love the colors”

Correct Contents3%

“Really great variety of pieces”

Size-Overall3%

“Good Size”

Shape/Style2%

“Looks great”

Strength2%

“Sturdy”

What buyers complain about

Size-Overall25%

“A few short”

Quality-Overall11%

“Very cheap looking”

Ease Of Use7%

“a bit difficult for children to close the rings”

Advertised Vs Actual Product7%

“Only got the 3 stars because the description was misleading”

Weight Heavy7%

“it's all in bulk so whatever you know”

Value For Money7%

“These were not cheap”

Durability7%

“Expect one or 2 to be broke”

Defective Material/Parts7%

“Broken pieces”

Material Quality4%

“Thin plastic”

Color2%

“changing the color”

Top return reasons

  • Size-Overall54%
  • Defective Material/Parts13%
  • Quality-Overall10%
  • Advertised Vs Actual Product9%
  • Value For Money2%
  • Color2%
  • Gap/Hole1%
  • Metal Authenticity1%
  • Wrong Dimensions1%
  • Thickness1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.