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gulf wax

Skip it32/100

a small market ($96K/yr) — gulf wax doesn't clear our bar today.

Market/yr

$96K

Growth (1y)

+67.0%

Products

9

Brands

5

was 5 a year ago

Sellers

118

Price range

$9.65–$38.83

Returns

0.8%

Rating

4.7★

32/100

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Scored 32/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
55
×0.30
Competition
13
×0.20
Quality gap
23
×0.10
Returns
93
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +67.0% year over year.
4K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Dec · busiest ÷ quietest = 3.5×

Competition

76%Gulf Wax
  • Gulf Wax76%
  • BEESWORKS9%
  • BW Blended Waxes, Inc.7%
  • BEQOOL6%
  • Otter Wax2%

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 118 sellers compete here.

Brands

5 flat

was 5 a year ago

Sellers

118

Top 5 brand share

100%

Product shelf

All 9 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product27%

“as ad”

Water Resistance13%

“keeping my stuff water resistant”

Ease Of Use12%

“It is very easy to use it”

Quality-Overall10%

“This is quality wax”

Value For Money8%

“Great value”

Brightness/Shine/Glow5%

“Very shiny and easy to apply to chocolate”

Ease Of Application5%

“Easy to apply and work in”

Efficiency5%

“Seems to work fine”

Durability5%

“It lasts for skating”

Smell3%

“It doesn't put off much of a smell”

What buyers complain about

Smell28%

“After a few weeks it gives off a fume-smell”

Quality-Overall11%

“Look elsewhere this is no where near as good as the traditional stuff”

Oily/Greasy11%

“very buttery”

Water Resistance6%

“it did not make my Carhartt jacket water resistant at all”

Functionality-Overall6%

“This definetelly doesn't has this effect”

Ingredients-Overall6%

“This is not chemically correct paraffin”

Size-Overall4%

“It's a big bar”

Value For Money4%

“painful price”

Heating2%

“It melts easily”

Strength2%

“It melts easily”

Top return reasons

  • Advertised Vs Actual Product20%
  • Value For Money17%
  • Functionality-Overall13%
  • Size-Overall12%
  • Defective Material/Parts7%
  • Quality-Overall6%
  • Smell5%
  • Heating3%
  • Hard Feel2%
  • Material Quality2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,813 tracked niches.