grey paint
Worth a lookShows low returns (1.6%), but a deep review moat (17,917 avg reviews) keeps it on the watch list.
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Great$15.44avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$0.59–$45.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$170K$170K/yr · 244K searches
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Review moat
Bad17,917.11avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
73
Top-5 brand share
83%
Open market
14%
- Apple Barrel37%
- THE ONE24%
- Rust-Oleum14%
- EVOLVE5%
- Zinsser4%
- Artecho3%
- Open — no brand owns it (9 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20580 Pewter Grey
Apple Barrel$0.594.7★45,301 rev
Rust-Oleum 267335 Painters Touch Latex Acrylic Paint Satin Stone Gray 32 Fl Oz (Pack of 1)
Rust-Oleum$19.864.5★31,264 rev
Apple Barrel ACRYLIC PAINT 16 oz Pewter Grey
Apple Barrel$4.494.7★24,404 rev
THE ONE All-In-One Paint & Primer - Dark Grey Matte 8.5 Fl Oz/250ml Sample | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
THE ONE$18.384.2★25,455 rev
THE ONE All-In-One Paint & Primer - Light Grey Matte 8.5 Fl Oz/250ml Sample | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
THE ONE$18.694.2★25,455 rev
Newest
by launch date
EVOLVE Interior Paint & Primer Satin (Graphite Gray) 1 Gallon Available in 50+ Colors One-Coat Coverage Excellent Hide Low VOC Low Odor Washable Interior Paint
EVOLVE$33.7143 rev
Jungarian Furniture Paint Kit 5oz with Tools - Water-based & Low Odor No Sanding No Priming- Matte Finish Indoor Outdoor Wood Paint for Cabinets Doors Tables and Dressers Light Grey
Jungarian$14.35634 rev
Artecho Grey Acrylic Paint 500ml / 17oz Large Bottle
Artecho$13.582,323 rev
EVOLVE Signature Collection Luxury Interior Paint & Primer Semi-Gloss Sheen (Charcoal Gray) 1 Gallon Premium One-Coat Coverage Low VOC Low Odor Washable Finish for Walls Ceilings & Trim
EVOLVE$45.17203 rev
Artecho Grey Acrylic Paint Grey Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies
Artecho$7.739,392 rev
Trending
90-day click momentum
THE ONE All-In-One Paint & Primer - Light Grey Satin 8.5 Fl Oz/250ml | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
THE ONE$18.354.2★
EVOLVE Interior Paint & Primer Satin (Graphite Gray) 1 Gallon Available in 50+ Colors One-Coat Coverage Excellent Hide Low VOC Low Odor Washable Interior Paint
EVOLVE$33.713.8★
EVOLVE Signature Collection Luxury Interior Paint & Primer Semi-Gloss Sheen (Charcoal Gray) 1 Gallon Premium One-Coat Coverage Low VOC Low Odor Washable Finish for Walls Ceilings & Trim
EVOLVE$45.174.6★
Apple Barrel Gloss Acrylic Paint in Assorted Colors (2-Ounce) 20624 Dolphin Grey
Apple Barrel$1.164.7★
THE ONE All-In-One Paint & Primer - Light Grey Matte 33.8 Fl Oz/1 Liter | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
THE ONE$40.194.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent paint”
“Amazing value”
“love the color”
“Good quality”
“As advertised”
“Quick and easy”
“Excellent coverage”
“Brushes are fine”
“Low smell”
“La mejor pintura para muebles.”
What buyers complain about
“They have a yellow fiber spirl area that apparently does not absorb the paint”
“Poor quality”
“Not gray”
“Breaks down instantly”
“it turned out to be miniature size”
“Absolute deceptive advertising”
“Thick”
“Don't buy, the rollers leave lint on the wall, the brushes dont apply evenly”
“Literally sent me a USED EMPTY CAN OF EFFING PAINT IN A PLASTIC BAG”
“It has terrible adhesion”