green wrapping paper
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-10.3% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,040.36avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 6% kills the launch gate
Market size
Good$351K$351K/yr · 649K searches
Price range
Okay$5.96–$19.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.98avg listing price — sweet spot $15–$100
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
28
Top-5 brand share
47%
Open market
46%
- Iioscre12%
- PH PERKHOMY10%
- woric10%
- NESCCI8%
- SMART&CASUAL7%
- Aimyoo7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Iioscre Gift Wrapping Paper Dark Green Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet
Iioscre$9.014.5★535 rev
woric Sage Green Wrapping Paper Roll -Mini Roll- 17 In X 33 Ft Matte Wrapping Paper with Pearly-Lustre for Birthday Wedding Bridal Shower Baby Shower Holiday Bouquet Wrap
woric$9.904.5★409 rev
NESCCI Dark Green Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)
NESCCI$12.474.4★2,032 rev
Aimyoo Dark Green Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap
Aimyoo$8.124.6★97 rev
SMART&CASUAL 17.8 x 760 (63) Dark Green Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Dark Green 17.8 x 63)
SMART&CASUAL$9.544.6★1,614 rev
Newest
by launch date
BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)
BAIJIALI$8.6139 rev
DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Green 17 Inch)
DYSHIPEN$12.3637 rev
Ulmasinn Floral Wrapping Paper Roll Reversible Double-Sided Gift Wrap Sage Green Flower Wrapping Paper 17 x 16.4 Ft for Wedding Gifts Bridal Shower Baby Shower Mothers Day Birthday and Special Occasion Presents
Ulmasinn$9.8135 rev
WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Sage Green Stripe Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower
WRAPAHOLIC$9.896 rev
Lenpel Birthday Wrapping Paper Roll 17 Inch x 33 Feet Gift Wrapping paper for Medium & Small Gifts Perfect for Birthday and Holiday Party Gift Wrapping
Lenpel$7.8317 rev
Trending
90-day click momentumWRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Sage Green Stripe Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower
WRAPAHOLIC$9.894.5★
BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)
BAIJIALI$8.614.5★
RUSPEPA Reversible Wrapping Paper Roll Mini Roll Green & Light Pink Stripes and Diamond Pattern Holiday Gift Wrap for Christmas Birthday Valentines Day Merry Market Gifts 17 Inches x 16.4 Feet
RUSPEPA$9.934.6★
VCOOHM Green Wrapping Paper - 17 inch x 9.8 feet Elegant Neutral Sage Green Gift Wrapping Paper for Birthday Wedding Baby Shower Holiday Christmas and All Occasion Gift Wrap
VCOOHM$5.964.6★
DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Green 17 Inch)
DYSHIPEN$12.364.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 19.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is very good; it's thick”
“vibrant color”
“Loved even though the roll was shorter it was thick enough of a roll to wrap a lot of items”
“Easy to use”
“Worth the price”
“Great size”
“Useful for a variety of gifts”
“Very nice design”
“Cute and Durable”
“It works as advertised”
What buyers complain about
“very short”
“It is a thicker paper”
“another type of adhesive needs to be used”
“which can make it a bit more difficult to use”
“Cheap material”
“The advertisement needs to be more clear”
“Not worth the price”
“makes the finished gift look terrible”
“Not the right color”
“But my first customer that got the there item packed with this complained of a moldy smell”