green paper roll
Worth a lookShows a sweet-spot price point ($23.50 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Avg price
Incredible$23.50avg listing price — sweet spot $15–$100
Price range
Great$5.85–$84.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 6% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,747.74avg incumbent reviews — the moat a new listing must climb
Market size
Okay$102K$102K/yr · 64K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
49
Top-5 brand share
93%
Open market
6%
- PH PERKHOMY61%
- SMART&CASUAL25%
- Crown Display3%
- Vanhench3%
- Paclord2%
- TUXIYA1%
- Open — no brand owns it (6 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PerkHomy Medium Green Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Medium Green 17.5 x 80)
PH PERKHOMY$11.314.7★5,280 rev
PerkHomy 17.8 x 1 440 (120) Medium Green Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM (Medium Green 17.8 x 120)
PH PERKHOMY$18.494.7★1,167 rev
PerkHomy Dark Green Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Dark Green 17.5 x 80)
PH PERKHOMY$11.664.7★5,280 rev
SMART&CASUAL 17.8 x 760 (63) Dark Green Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Dark Green 17.8 x 63)
SMART&CASUAL$9.544.6★1,614 rev
SMART&CASUAL 17.8 x 760 (63) Medium Green Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Medium Green 17.8 x 63)
SMART&CASUAL$9.754.6★1,614 rev
Newest
by launch date
SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.511,614 rev
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Green Shades of 180GSM/65LB Construction Paper Green Cardstock Printer Paper for Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$15.28141 rev
BAIJIALI 36 x 2 400 (200) Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel (Medium Green 36 x200)
BAIJIALI$35.24179 rev
PerkHomy Medium Green Kraft Paper Roll 17.5 x 760 (63) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Medium Green 17.5 x 63)
PH PERKHOMY$8.87974 rev
Vanhench 36x1500 (125) Green Wrapping Paper Roll Solid Color Art Kraft Craft Paper Roll Christmas Wrapping Paper Birthday Bouquet Flower Crafts Dark Green Bulletin Board Paper
Vanhench$35.492,795 rev
Trending
90-day click momentumSMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.514.6★
BAIJIALI 36 x 2 400 (200) Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel (Medium Green 36 x200)
BAIJIALI$35.244.7★
PerkHomy 36 x 1 440 (120) Medium Green Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Medium Green 36 x 120)
PH PERKHOMY$38.684.7★
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.074.7★
SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)
SMART&CASUAL$7.304.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.0% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“worth the money”
“Color is accurate”
“Exactly As Described”
“Nice Weight for Wrapping”
“Very durable”
“Easy to use”
“Fit perfectly would buy again if needed”
“Paper was good for its price”
“Paper was thick”
What buyers complain about
“Thin paper”
“Shade of brown is yellowish/lighter in person”
“Its very small”
“not the best”
“But my first customer that got the there item packed with this complained of a moldy smell”
“Cheap tape doesn't like to stick to it”
“Thin paper”
“if not impossible to use as intended”
“Lies on the description”