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43

green crepe paper

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Prices mostly outside the sweet spot ($5.82–$15.48) — this niche doesn't clear our bar today.

Market size 12Growth 29Conversion 91Competition 59Returns 46Price range 5Avg price 24Brand share 52Review moat 68Quality gap 42

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good792.4

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Returns

Okay3.5%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.72

avg listing price — sweet spot $15–$100

Market size

Bad$47K

$47K/yr · 49K searches

Price range

Bad$5.82–$15.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

21

Top-5 brand share

74%

Open market

22%

  • BEISHIDA22%
  • LCREATE LCREATE LCREATE17%
  • PartyWoo12%
  • WSICSE12%
  • Nitelemn11%
  • Gersoniel4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$9K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 30 weeks — +3.3% search growth over the last 90 days.
2K2KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Accurate color”

Quality-Overall17%

“It brings together quality”

Advertised Vs Actual Product12%

“As advertised”

Value For Money8%

“Great value”

Ease Of Use8%

“ease of use”

Thickness8%

“Standard thickness”

Durability4%

“durable”

Stretchability/Expandability/Elasticity3%

“quickly expanded once exposed to air”

Strength2%

“-It is a good weight/thickness so it doesnt rip too easily”

Design-Overall2%

“You can tell this will translate beautifully into finished designs”

What buyers complain about

Size-Overall18%

“Small”

Advertised Vs Actual Product15%

“Deceiving photo”

Thickness9%

“It is thick”

Color8%

“I wish they had more than the three colors of red, green and white -”

Shape/Style7%

“doesn't retain its shape as well as 180g”

Value For Money5%

“have bought very expensive to dollar store paper”

Quality-Overall4%

“Junk”

Strength3%

“The ends were very slightly bent”

Stretchability/Expandability/Elasticity2%

“Cheap, don't bother using for c flowers it don't hold shape and doesn't stretch much at call”

Adhesion/Stickiness1%

“They cannot hold up to glue”

Top return reasons

Color32%
Size-Overall27%
Value For Money13%
Advertised Vs Actual Product7%
Display Colors4%
Thin3%
Material Quality3%
Functionality-Overall2%
Quality-Overall2%
Thickness1%