green construction paper
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible74avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Great$14.97avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 64K searches
Growth
Bad-36.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$14.97–$14.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
41
Top-5 brand share
100%
Open market
0%
- Tru-Ray100%
Product shelf
The 1 tracked product in this niche.
Top sellers
by 90-day click share
Newest
by launch dateTrending
90-day click momentumDemand & seasonality
Weekly Amazon search volume, last 89 weeks — -36.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 11.8×