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56

green cardstock

Worth a look

Shows searches that convert (12.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 14Conversion 95Competition 69Returns 95Price range 36Avg price 39Brand share 70Review moat 72Quality gap 20

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Review moat

Good639.46

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good$405K

$405K/yr · 301K searches

Avg price

Okay$10.71

avg listing price — sweet spot $15–$100

Price range

Okay$3.31–$21.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.6%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

94

Top-5 brand share

63%

Open market

32%

  • Prang31%
  • TUXIYA14%
  • Neenah6%
  • Tru-Ray6%
  • Vishoitty5%
  • Colorations5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$16K8%$32K12%$49K16%$65K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“Bright color”

Paper Quality17%

“Good quality construction paper”

Quality-Overall15%

“The cardstock is high quality”

Thickness5%

“Paper was thick”

Value For Money4%

“It's a good value for the convenience”

Advertised Vs Actual Product2%

“it does the job as expected”

Paper Compatibility2%

“Yes, I am very satisfied with your green cardstock paper”

Durability2%

“At 65 lb, it strikes a nice balance between durability and usability”

Paper Brightness2%

“still vibrant enough for crafts”

Weight Heavy1%

“the weight is great”

What buyers complain about

Color29%

“The color isnt what I was looking for”

Paper Quality9%

“The paper stuck to the Regular and Light Weight mats and tore when I tried to peel it off”

Thickness7%

“It wasnt really thick”

Value For Money5%

“Very expensive,”

Advertised Vs Actual Product4%

“something not mentioned in the description”

Adhesion/Stickiness4%

“glue lines didn't show as normal paper would”

Weight Heavy3%

“It's not heavy duty cardstock”

Jamming/Clogging2%

“Jams everytime”

Top return reasons

Color51%
Paper Quality7%
Value For Money7%
Display Colors7%
Advertised Vs Actual Product4%
Size-Overall4%
Paper Brightness4%
Thickness3%
Thin1%
Functionality-Overall1%