gray paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Review moat
Okay1,769.78avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 29K searches
Price range
Bad$3.47–$16.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
43
Top-5 brand share
100%
Open market
0%
- Prang45%
- Tru-Ray40%
- Colorations11%
- Bonmiy2%
- Sinmoe2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prang (Formerly SunWorks) Construction Paper Gray 9 x 12 50 Sheets
Prang$3.474.7★4,676 rev
PACON Tru-Ray Heavyweight Construction Paper Gray 9 x 12 50 Sheets (PAC103027)
Tru-Ray$5.394.8★70 rev
Prang (Formerly SunWorks) Construction Paper Gray 9 x 12 100 Sheets
Prang$5.454.7★5,912 rev
Tru-Ray Construction Paper 9x12 Slate
Tru-Ray$5.024.9★392 rev
Construction Paper Gray 9 inches x 12 inches 500 Sheets Heavyweight Construction Paper Crafts Art Kids Art Painting Coloring Drawing Creating Arts and Crafts Paper Art
Colorations$16.495.0★13 rev
Newest
by launch date
Sinmoe 100 Sheets 5 Shades Cardstock Paper 8.5 x 11 Inches 180gsm Solid Core Printer Paper for Scrapbooking DIY Arts Crafts Making Office Home Supplies (Black White Gray)
Sinmoe$13.79298 rev
25Sheets Grey Cardstock Paper 8.5 x 11 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (Gray)
Bonmiy$7.89621 rev
Construction Paper Gray 9 inches x 12 inches 500 Sheets Heavyweight Construction Paper Crafts Art Kids Art Painting Coloring Drawing Creating Arts and Crafts Paper Art
Colorations$16.4913 rev
Colorations 9 x 12 Mediumweight Gray Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper
Colorations$7.885 rev
Prang (Formerly SunWorks) Construction Paper Gray 9 x 12 100 Sheets
Prang$5.455,912 rev
Trending
90-day click momentumPACON Tru-Ray Heavyweight Construction Paper Gray 9 x 12 50 Sheets (PAC103027)
Tru-Ray$5.394.8★
25Sheets Grey Cardstock Paper 8.5 x 11 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (Gray)
Bonmiy$7.894.7★
Colorations 9 x 12 Mediumweight Gray Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper
Colorations$7.885.0★
Construction Paper Gray 9 inches x 12 inches 500 Sheets Heavyweight Construction Paper Crafts Art Kids Art Painting Coloring Drawing Creating Arts and Crafts Paper Art
Colorations$16.495.0★
Prang (Formerly SunWorks) Construction Paper Gray 9 x 12 50 Sheets
Prang$3.474.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Just what I ordered”
“Good quality construction paper”
“Excellent value”
“Good quality”
“Great fun for the kids”
What buyers complain about
“the middle grey isn't a true grey”