gray cardstock
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 6% kills the launch gate
Review moat
Good510.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.74avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$6.08–$24.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 35K searches
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
66
Top-5 brand share
71%
Open market
23%
- OcePor25%
- FLIPPED20%
- Neenah11%
- Weyew9%
- Bonmiy7%
- Springhill6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OcePor 100 Sheets Grey Cardstock Paper Colored Printer Paper 8.5 x 11 Card Stock Thick Construction for Craft ScrapbookOffice Printing Invitations Certificates92 lb/250gsm
OcePor$17.174.7★472 rev
Cardstock 8.5 x 11 30 Sheets Cardstock Paper 85 lb/230 gsm Gray Card Stock for Printer Drawing Gift tags Invitations Cards etc (Light gray A 30 Sheets)
FLIPPED$6.084.7★814 rev
Grey Cardstock 8.5 x 11 Thick Paper 40 Sheets 65 LB/180 GSM Cardstock Printer Paper for Invitations Menus Wedding DIY Cards Kids School Supplies
Weyew$9.734.7★102 rev
Neenah Extra-Heavyweight Exact Index Card Stock 110 Lb. 8 1/2 x 11 Gray Pack Of 250 Sheets
Neenah$16.184.7★135 rev
OcePor 50 Sheets Grey Cardstock Paper Colored Printer Paper 8.5 x 11 Card Stock Thick Construction for Craft ScrapbookOffice Printing Invitations Certificates92 lb/250gsm
OcePor$9.884.7★472 rev
Newest
by launch date
Gray Cardstock Bulk 40 Sheets 8.5 x 11 Inches 180GSM/65LB Colored Card Stock Paper Construction Craft Paper for DIY Crafts Card Making Scrapbooking & Printing
CozyNestMo$6.8114 rev
Cardstock 8.5 x 11 65Lb Cover Card Stock Gray 180gsm Cover Cardstock for Printer Copy Card Stock Paper for Printing Invitations Gift tags Christmas (Light gray 40 Sheets)
FLIPPED$6.08306 rev
Bazyrock 30 Sheets Gray Cardstock Paper 8.5 x 11 Inch 250GSM Heavyweight Craft Paper 5 Shades from White to Black for Scrapbooking Invitations DIY Projects and Card Making Gray Tone Collection
Bazyrock$8.59269 rev
30 Sheets Gray Cardstock 8.5 x 11 Inch 67lb/180gsm Premium Colored Cardstock Card Stock Printer Paper for Printing Card Making DIY Crafts Scrapbooking School Projects & Party Decorations (Gray)
Pikalon$6.60276 rev
Grey Cardstock 8.5 x 11 Thick Paper 40 Sheets 65 LB/180 GSM Cardstock Printer Paper for Invitations Menus Wedding DIY Cards Kids School Supplies
Weyew$9.73102 rev
Trending
90-day click momentumGrey Cardstock 8.5 x 11 Thick Paper 40 Sheets 65 LB/180 GSM Cardstock Printer Paper for Invitations Menus Wedding DIY Cards Kids School Supplies
Weyew$9.734.7★
Bazyrock 30 Sheets Gray Cardstock Paper 8.5 x 11 Inch 250GSM Heavyweight Craft Paper 5 Shades from White to Black for Scrapbooking Invitations DIY Projects and Card Making Gray Tone Collection
Bazyrock$8.594.7★
Gray Cardstock Bulk 40 Sheets 8.5 x 11 Inches 180GSM/65LB Colored Card Stock Paper Construction Craft Paper for DIY Crafts Card Making Scrapbooking & Printing
CozyNestMo$6.814.0★
Cardstock 8.5 x 11 65Lb Cover Card Stock Gray 180gsm Cover Cardstock for Printer Copy Card Stock Paper for Printing Invitations Gift tags Christmas (Light gray 40 Sheets)
FLIPPED$6.084.8★
30 Sheets Gray Cardstock 8.5 x 11 Inch 67lb/180gsm Premium Colored Cardstock Card Stock Printer Paper for Printing Card Making DIY Crafts Scrapbooking School Projects & Party Decorations (Gray)
Pikalon$6.604.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for Scrapbooking”
“thick enough for greeting cards”
“great just what I ordered”
“Several textures and colors”
“Excellent quality”
“I like the fact that these are compostable”
“Great fun for the kids”
“Fair Price”
“easy to use”
“durability”
What buyers complain about
“the middle grey isn't a true grey”
“A little pricey”
“Does not hold up well”
“it is a drawback in some ways because the cups stick together”
“The paper had slight damage to the edges on the side where cellophane was torn”
“The paper had slight damage to the edges on the side where cellophane was torn”