grapefruit essential oil
Worth a lookShows low returns (0.7%), but a concentrated shelf (top 5 take 64% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,043.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Market size
Okay$225K$225K/yr · 160K searches
Avg price
Okay$11.11avg listing price — sweet spot $15–$100
Price range
Okay$6.14–$20.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
479
Top-5 brand share
70%
Open market
23%
- Handcraft Blends30%
- Cliganic11%
- SU JUABA10%
- HIQILI10%
- MAJESTIC PURE9%
- MARYRUTH'S6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Handcraft Blends Grapefruit Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.624.5★933 rev
Cliganic Organic Pink Grapefruit Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified
Cliganic$9.924.6★556 rev
SU JUABA Grapefruit Essential Oil 4 Fl Oz for Massage Diffuser Aromatherapy Hair & Skin Care - 118ML
SU JUABA$8.744.5★90 rev
HIQILI 30 ml Grapefruit Essential Oil for Diffuser Skin Care - 1 Fl Oz
HIQILI$7.114.5★746 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Grapefruit Essential Oil Grapefruit Oil 4 Fl Oz
MAJESTIC PURE$16.954.5★1,980 rev
Newest
by launch date
Wuvezrub Grapefruit Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Grapefruit
Wuvezrub$6.1418 rev
SU JUABA Grapefruit Essential Oil 4 Fl Oz for Massage Diffuser Aromatherapy Hair & Skin Care - 118ML
SU JUABA$8.7490 rev
EVOKE OCCU Grapefruit Essential Oil for Diffuser Aromatherapy Skin - 4 Fl Oz
EVOKE OCCU$9.6160 rev
Handcraft Blends Grapefruit Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$6.85933 rev
HIQILI 30 ml Grapefruit Essential Oil for Diffuser Skin Care - 1 Fl Oz
HIQILI$7.11746 rev
Trending
90-day click momentum
MARYRUTHS Organics Grapefruit Seed Extract Grapefruit Seed Oil Drops | Peel & Seed | Herbal Tinctures Liquid Drops | Sugar Free | Vegan | Non-GMO | Gluten Free| Unflavored | 30 Servings | 1 Fl Oz
MARYRUTH'S$14.144.6★
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Grapefruit Essential Oil Grapefruit Oil 4 Fl Oz
MAJESTIC PURE$16.954.5★
SU JUABA Grapefruit Essential Oil 4 Fl Oz for Massage Diffuser Aromatherapy Hair & Skin Care - 118ML
SU JUABA$8.744.5★
EVOKE OCCU Grapefruit Essential Oil for Diffuser Aromatherapy Skin - 4 Fl Oz
EVOKE OCCU$9.614.6★
Wuvezrub Grapefruit Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Grapefruit
Wuvezrub$6.144.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Wonderful fresh scent”
“Fantastic quality”
“The price is reasonable”
“Love this essential oil”
“It is very refreshing”
“this one is a nice mixture of both”
“Held up very well”
“Not a bad taste if you put it in a little juice”
“Good size”
“Better Than Expected”
What buyers complain about
“It's some kind of artificial fragrance”
“almost like they've been diluted”
“not very strong”
“It's not the highest quality of eo as a brand, yet for the money they do the job both for scent and effectiveness”
“Unfortunately, Ive had others that smell more natural”
“Cant read the instructions”
“There is definitely chemical sents added”
“the contents were spilled”
“These products are not compatible with water”
“It is burnt orange in color, rusty looking”