granny square card deck
Skip itSoft demand (-41.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.30avg listing price — sweet spot $15–$100
Price range
Great$12.88–$27.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 6% kills the launch gate
Review moat
Good671avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$194K$194K/yr · 143K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-41.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
12
Top-5 brand share
90%
Open market
5%
- Katech44%
- Coopay20%
- podafu14%
- OAKWOOMA7%
- Gooselog6%
- YEHOOM4%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Katech Crochet Kit for Beginners 50 Granny Squares Crochet Kits for Adults Beginner Learn to Crochets w/Step-by-Step Video Tuturials Knitting Kit w/1378yds Yarn Granny Square Card Deck- 80% Cotton
Katech$27.394.1★198 rev
Coopay Crochet Kit for Beginners Granny Square Crochet Kit with 2 Crochets Book & Video Card Crochets Starter Kit for Adults Learn to Knitting Granny Square Card Deck - 50 Mix & Match Designs
Coopay$23.614.2★115 rev
podafu 50 Mix & Match Designs The Granny Square Card Deck Knitting Kit for Adults
podafu$20.683.5★6 rev
11.8 Crochet Blocking Board with 20 Pegs Pins Granny Square Blocking Board for Crochet Projects Bamboo Blocking Boards for Crocheting and Knitting Wooden Gifts for Crocheter
OAKWOOMA$24.114.8★226 rev
Gooselog Granny Square Blocking Boards for Crochet Projects with 20 Pegs 13Crochet Blocking Board Plastic Waterproof Crochet Peg Blocking Board
Gooselog$19.914.5★53 rev
Newest
by launch date11.8 Crochet Blocking Board with 20 Pegs Pins Granny Square Blocking Board for Crochet Projects Bamboo Blocking Boards for Crocheting and Knitting Wooden Gifts for Crocheter
OAKWOOMA$24.11226 rev
Katech Crochet Kit for Beginners 50 Granny Squares Crochet Kits for Adults Beginner Learn to Crochets w/Step-by-Step Video Tuturials Knitting Kit w/1378yds Yarn Granny Square Card Deck- 80% Cotton
Katech$27.39198 rev
Velavow Granny Square Blocking Board 11 Crochet Blocking Board with 16 Pegs/Pins Wooden Blocking Board for Crochet Projects Ideal for Granny Squares Gifts for Women Moms and Mothers
Velavow$15.4745 rev
Coopay Crochet Kit for Beginners Granny Square Crochet Kit with 2 Crochets Book & Video Card Crochets Starter Kit for Adults Learn to Knitting Granny Square Card Deck - 50 Mix & Match Designs
Coopay$23.61115 rev
Gooselog Granny Square Blocking Boards for Crochet Projects with 20 Pegs 13Crochet Blocking Board Plastic Waterproof Crochet Peg Blocking Board
Gooselog$19.9153 rev
Trending
90-day click momentum
Brybelly Nertz Card Game 12 Decks of Standard 3.5 x 2.5 Wide Poker Cards - Playing Cards 12 Pack for Dutch Blitz Card Game with 12 Unique Colors
Brybelly$26.384.8★
podafu 50 Mix & Match Designs The Granny Square Card Deck Knitting Kit for Adults
podafu$20.683.5★
11.8 Crochet Blocking Board with 20 Pegs Pins Granny Square Blocking Board for Crochet Projects Bamboo Blocking Boards for Crocheting and Knitting Wooden Gifts for Crocheter
OAKWOOMA$24.114.8★
Gooselog Granny Square Blocking Boards for Crochet Projects with 20 Pegs 13Crochet Blocking Board Plastic Waterproof Crochet Peg Blocking Board
Gooselog$19.914.5★
Katech Crochet Kit for Beginners 50 Granny Squares Crochet Kits for Adults Beginner Learn to Crochets w/Step-by-Step Video Tuturials Knitting Kit w/1378yds Yarn Granny Square Card Deck- 80% Cotton
Katech$27.394.1★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -41.1% search growth over the last 90 days.Peak months: Jan, Jun, Dec · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy and convenient”
“Just what I needed”
“Holds up great”
“Fun for the whole family”
“well worth the money”
“High quality bamboo wood”
“Works very well”
“Its extremely easy to use and very durable”
“I am impressed with the design”
What buyers complain about
“Yarn is cheap”
“Small”
“it feels more like 80% acrylic”
“They arent easy to follow along with”
“Product is not as described”
“too slippery”
“it break in half in my hands”
“some of the colors are a bit too close for easy separation”
“Not sure how much it cost”
“Directions are not for beginners like it claims to be”