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graduation charms

Worth a look59/100

graduation charms shows demand growing +442.2%, but a small market ($25K/yr) keeps it on the watch list.

Market/yr

$25K

Growth (1y)

+442.2%

Products

71

Brands

55

was 47 a year ago

Sellers

85

Price range

$4.37–$43.30

Returns

0.9%

Rating

4.5★

59/100

Worth a look

Scored 59/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
96
×0.30
Competition
84
×0.20
Quality gap
37
×0.10
Returns
93
×0.10

Demand

Weekly Amazon search volume, last 103 weeks — +442.2% year over year.
5K3KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, May, Jun · busiest ÷ quietest = 18.6×

Competition

11%Juthfer
  • Juthfer11%
  • FOMOMDI10%
  • Slergut8%
  • MARFOREVER6%
  • KEQ5%
  • Tupalizy5%
  • Other (49 brands)55%

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 55 brands and 85 sellers compete here.

Brands

55 rising

was 47 a year ago

Sellers

85

Top 5 brand share

40%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 71 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose24%

“A great graduation gift”

Quality-Overall21%

“Even better quality than I had anticipated”

Advertised Vs Actual Product13%

“As Advertised”

Value For Money9%

“Not expensive”

Size-Overall6%

“Fit in snake bracelet, as well,as Pandora bracelet or a necklace”

Chain/Key Quality6%

“key chain”

Color4%

“Several colors and they are nice made and painted”

Durability2%

“Cute & durable”

Ease Of Use2%

“Fun to use”

Metal Authenticity1%

“The gold is beautiful”

What buyers complain about

Size-Overall45%

“The charm is tiny”

Quality-Overall9%

“Trash”

Ease Of Use6%

“I couldnt get it out”

Advertised Vs Actual Product6%

“Doesnt look exactly like the picture”

Brightness/Shine/Glow4%

“You barely can see if theres no shine is super small”

Shape/Style3%

“I wasnt thrilled with the look”

Print Quality3%

“Printing hard to read”

Durability3%

“Charm fell off only 2 days of wearing it”

Color Fading/Discoloration3%

“Its faded”

Color2%

“It looks like its already turned two different colors”

Top return reasons

  • Size-Overall59%
  • Advertised Vs Actual Product7%
  • Color6%
  • Metal Authenticity5%
  • Quality-Overall4%
  • Defective Material/Parts3%
  • Value For Money3%
  • Functionality-Overall2%
  • Add-Ons/Attachments1%
  • Gap/Hole1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.