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gouache paint brushes

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A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 18Conversion 59Competition 38Returns 95Price range 64Avg price 66Brand share 26Review moat 40Quality gap 23

Returns

Great1.0%

return rate — above 6% kills the launch gate

Avg price

Good$13.97

avg listing price — sweet spot $15–$100

Price range

Good$6.81–$29.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,547.84

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 59K searches

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

15

Top-5 brand share

89%

Open market

7%

  • TRANSON56%
  • HIMI15%
  • ARTIFY art supplies9%
  • Fuumuui5%
  • Nicpro4%
  • Brusarth4%
  • Open — no brand owns it (3 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$13K40%$17K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — -13.3% search growth over the last 90 days.
2K1KPrime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Awesome quality”

Value For Money16%

“For the price”

Paint Quality11%

“Good paint brushes”

Advertised Vs Actual Product6%

“As described”

Size-Overall6%

“Nice sizes great price”

Soft Feel4%

“bristles are soft”

Durability4%

“Extremely durable”

Shape/Style3%

“They keep their shape well”

Ease Of Cleaning3%

“clean up nicely”

Ease Of Use3%

“Easy to Use”

What buyers complain about

Quality-Overall30%

“Not well made”

Durability12%

“Break extremely easily”

Paint Quality9%

“Not suitable for paint by numbers”

Size-Overall5%

“sizes I would never use”

Ease Of Use5%

“were frustrating to use”

Value For Money4%

“Im sure there are more expensive brands out there”

Water Resistance2%

“they wont hold water”

Shape/Style2%

“It does not hold its shape”

Functionality-Overall2%

“Doesnt work right”

Maintenance And Repair2%

“High maintenance”

Top return reasons

Size-Overall29%
Quality-Overall17%
Value For Money12%
Advertised Vs Actual Product9%
Paint Quality8%
Product Condition4%
Defective Material/Parts3%
Smell3%
Functionality-Overall2%
Shape/Style2%