gold paper
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (+2.5% this quarter) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good793.66avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 6% kills the launch gate
Price range
Okay$4.88–$23.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$179K$179K/yr · 274K searches
Avg price
Okay$9.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
113
Top-5 brand share
52%
Open market
42%
- Erilano14%
- BVMGTT13%
- Goefun10%
- KICPEG9%
- Pikalon7%
- Silunkia6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BVMGTT 10 Sheets Gold Glitter Cardstock 250GSM/92lb No Shedding Sparkle Paper for DIY Crafts Invitations & Cricut Cutting | Printer-Friendly A4 Size (7.87x11.8) for Scrapbooking & Gift Boxes
BVMGTT$4.884.5★67 rev
Erilano Gold Cardstock Paper 8.5x11 inch 20 Sheets Premium 92lb/250GSM Metallic Mirror Finish for Wedding Invitations Card Making Certificates Scrapbooking Party Decorations
Erilano$8.334.6★212 rev
25 Sheets Metallic Gold Cardstock Paper Cardstock 8.5 x 11 Shimmer Sheets 250gsm/92lb Heavyweight Scrapbook Paper for Certificates Invitations Greeting Cards Crafts Graduations
KICPEG$8.034.7★90 rev
30 Sheets Gold Metallic Cardstock Paper 8.5 x 11 Inches 92lb/250gsm Mirror Finish Gold Foil Board Compatible with Cricut DIY Crafting Scrapbooking Card Making Wedding Invitations Party Decoration
Pikalon$8.744.8★54 rev
Double-Sided Gold Glitter Cardstock 8.5 x 11 24 Sheets Goefun 100lb No-Shed Shimmer Glitter Paper for Wedding Parties Invitations Birthday DIY Craft Projects Anniversary
Goefun$10.464.7★856 rev
Newest
by launch date
MAYPLUSS Gold Wrapping Paper Roll Thick Gift Wrap Paper Featuring Solid Color Pearly-Lustre for Wedding Birthday Anniversary Baby Shower Graduation Mothers Day Christmas 17 Inch x 16.4 Feet
MAYPLUSS$7.30160 rev
Gold Glitter Cardstock 8.5 x 11 Thick Paper 24 Sheets Sparkly Cardstock No Shed for Card Making Crafts DIY Art Project Birthday Wedding Party Decor 92 lb/250 gsm
Weyew$6.8170 rev
30 Sheets Gold Metallic Cardstock Paper 8.5 x 11 Inches 92lb/250gsm Mirror Finish Gold Foil Board Compatible with Cricut DIY Crafting Scrapbooking Card Making Wedding Invitations Party Decoration
Pikalon$8.7454 rev
Silunkia 40 Sheets Gold Shimmer Cardstock 8.5 x 11 Certificate Paper 75lb Craft Paper Card Stock for Cards Making Birthday Decorations Wedding Invitations Greeting Cards
Silunkia$9.11194 rev
25 Sheets Metallic Gold Cardstock Paper Cardstock 8.5 x 11 Shimmer Sheets 250gsm/92lb Heavyweight Scrapbook Paper for Certificates Invitations Greeting Cards Crafts Graduations
KICPEG$8.0390 rev
Trending
90-day click momentumMAYPLUSS Gold Wrapping Paper Roll Thick Gift Wrap Paper Featuring Solid Color Pearly-Lustre for Wedding Birthday Anniversary Baby Shower Graduation Mothers Day Christmas 17 Inch x 16.4 Feet
MAYPLUSS$7.304.2★
30 Sheets Gold Metallic Cardstock Paper 8.5 x 11 Inches 92lb/250gsm Mirror Finish Gold Foil Board Compatible with Cricut DIY Crafting Scrapbooking Card Making Wedding Invitations Party Decoration
Pikalon$8.744.8★
SUNCOLOR 36 Sheets Gold Tissue Paper for Gift Bags 20 x 20 Inch Shiny Metallic Wrapping Paper for Christmas Weddings Birthdays and Crafts
SUNCOLOR$5.274.7★
Gold Glitter Cardstock 8.5x11 Double-Sided 24 Sheets Goefun Champagne Gold No-Shed Glitter Paper 280GSM/100lb Thick Card Stock for Circut Card Making DIY Projects Party Decorations Scrapbooking
Goefun$12.134.7★
25 Sheets Gold Shimmer Cardstock 8.5 x 11Inch Metallic Card Stock 250GSM/92LB Heavyweight Craft Printer Paper for Wedding Invitations Greeting Cards Printing UAP18GD025
Uncle Paul$6.884.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great QUALITY gold cardstock”
“Color is great”
“The paper is very pretty”
“Thick”
“Easy to use”
“As advertised”
“Great value”
“Very shiny”
“Great addition to my gift bags, was vibrant and easy to work with”
“The paper is very pretty”
What buyers complain about
“it's still more orange than I was hoping for”
“Not Sparkly Enough”
“Too Thick”
“Looked cheap and was returned”
“I was disappointed with this paper”
“the smell is awful”
“so the description I read is incorrect”
“Very cheap”
“It ended up not being useful for my project need”
“Didn't print on them”