gold paint
Skip itA deep review moat (6,908 avg reviews) — this niche doesn't clear our bar today.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 6% kills the launch gate
Market size
Good$676K$676K/yr · 754K searches
Price range
Okay$0.58–$24.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.02avg listing price — sweet spot $15–$100
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,908.26avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
33
Top-5 brand share
84%
Open market
12%
- FolkArt33%
- Nicpro30%
- Apple Barrel12%
- GOTIDEAL7%
- Shabby Chic Chalk Based Furniture Paint4%
- Meuvcol3%
- Open — no brand owns it (6 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nicpro Metallic Gold Acrylic Paint 8.45oz/250ml Large Gold Leaf Paint Non Toxic Non Fading Craft Paints for Metal Wood Clay Fabric Canvas Furniture Handcrafts Art Supplies
Nicpro$9.764.7★1,644 rev
FolkArt Metallic Acrylic Paint in Assorted Colors (2 oz) 577 Sashara Gold
FolkArt$1.834.6★18,122 rev
FolkArt Acrylic Paint in Assorted Colors (8 oz) Pure Gold
FolkArt$6.144.7★1,718 rev
Apple Barrel Acrylic Paint in Assorted Colors 20760 Kings Gold 2 Fl Oz (Pack of 1)
Apple Barrel$0.584.7★45,301 rev
GOTIDEAL Metallic Gold Acrylic Paint Tubes(120ml 4.1 oz) Gold Leaf Paint Non Toxic Non Fading Craft Paint for Canvas Wood Clay Fabric Furniture Handcrafts Ideal for Painters Adults & Kids
GOTIDEAL$7.824.7★8,795 rev
Newest
by launch date
Nicpro Metallic Gold Acrylic Paint 8.45oz/250ml Large Heavy Body Gold Leaf Paint Non Toxic Non Fading Craft Paints for Metal Wood Clay Fabric Canvas Furniture Handcrafts Decor Art Supplies
Nicpro$9.8358 rev
MEEDEN Metallic Gold Acrylic Paint: 10.1oz / 300ml Gold Leaf Paint for Adults Artists on Christmas Gift Decor - Gold Paints for Crafts Painting Furniture
MEEDEN$13.34582 rev
Nicpro Metallic Sahara Gold Acrylic Paint 8.45oz/250ml Large Gold Leaf Paint Non Toxic Non Fading Gold Paints for Metal Wood Craft Clay Fabric Canvas Furniture Handcrafts Art Supplies
Nicpro$9.771,644 rev
Nicpro Metallic Gold Acrylic Paint 4oz/120ml Gold Leaf Paint Non Toxic Non Fading Craft Paints for Metal Wood Clay Fabric Canvas Furniture Handcrafts Art Supplies
Nicpro$8.41701 rev
ARTISTRO 5 Gold Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$7.4312,126 rev
Trending
90-day click momentumNicpro Metallic Gold Acrylic Paint 8.45oz/250ml Large Heavy Body Gold Leaf Paint Non Toxic Non Fading Craft Paints for Metal Wood Clay Fabric Canvas Furniture Handcrafts Decor Art Supplies
Nicpro$9.834.5★
Nicpro Metallic Sahara Gold Acrylic Paint 8.45oz/250ml Large Gold Leaf Paint Non Toxic Non Fading Gold Paints for Metal Wood Craft Clay Fabric Canvas Furniture Handcrafts Art Supplies
Nicpro$9.774.7★
ARTISTRO 5 Gold Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$7.434.5★
Apple Barrel Acrylic Paint in Assorted Colors 20760 Kings Gold 2 Fl Oz (Pack of 1)
Apple Barrel$0.584.7★
ARTISTRO 5 Gold Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies
ARTISTRO$7.444.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Love the gold color”
“Great Paint”
“Easy to apply and good quality”
“easy to clean up”
“Just As Advertised”
“Good shine”
“Its worth the price”
“Beautiful coverage”
“Pretty thick, comes with a decent brush”
“Works great exactly as I expected”
What buyers complain about
“the paint came off easily”
“Not the color I expected”
“It goes on thin”
“But it was cheap”
“Not only is this container very very small”
“Not very sparkly”
“Not good coverage”
“note learning is misspelled”
“Very difficult to apply”
“Broken brush”